Faktor – faktor yang memengaruhi kaum milenial untuk menghindari sustainable fashion
Info Katalog
File Repositori
Nomor Panggil : 022001902053
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2023
Pembimbing 1 : Rayi Retno Dwi Asih
Subyek : Marketing - Management
Kata Kunci : sustainable fashion avoidance, ideological incompatibility, symbolic incongruence, unmet expectation
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2024_TA_SMJ_022001902053_Halaman-Judul.pdf | 12 | |
| 2. | 2024_TA_SMJ_022001902053_Lembar-Pengesahan.pdf | 6 | |
| 3. | 2024_TA_SMJ_022001902053_Bab-1-Pendahuluan.pdf | 8 | |
| 4. | 2024_TA_SMJ_022001902053_Bab-2-Tinjauan-Pustaka.pdf | 16 |
|
| 5. | 2024_TA_SMJ_022001902053_Bab-3-Metode-Penelitian.pdf | 15 |
|
| 6. | 2024_TA_SMJ_022001902053_Bab-4-Analisis-dan-Pembahasan.pdf | 12 |
|
| 7. | 2024_TA_SMJ_022001902053_Bab-5-Kesimpulan.pdf | 4 | |
| 8. | 2024_TA_SMJ_022001902053_Daftar-Pustaka.pdf | 6 | |
| 9. | 2024_TA_SMJ_022001902053_Lampiran.pdf | 15 |
|
P enelitian ini bertujuan untuk menguji faktor - faktor apa saja yang memengaruhi kaum milenial dalam menghindari penggunaan sustainable fashion di Indonesia. Sebanyak 125 responden pembeli sustainable fashion di kalangan milenial yang menjadi sampel pada penelitian ini yang dikumpulkan dengan survey online berbasis web (Google Form). Dari hasil data yang ada kemudian dianalisis dengan menggunakan metode analisis Regresi Linier Berganda dengan bantuan software SPSS versi 23. Pada penelitian ini diperoleh bahwa terdapat signifikan antara Ideological Incompatibility terhadap Sustainable Fashion Avoidance Intention, Unmet Expectations terhadap Sustainable Fashion Avoidance Intention, Symbolic Incongruence terhadap Sustainable Fashion Avoidance Intention, Materialism terhadap Sustainable Fashion Avoidance Intention, dan Sustainable Fashion Avoidance Intention terhadap Sustainable Fashion Avoidance Behaviour.
T his research aims to examine what factors influence millennials in avoiding the use of sustainable fashion in Indonesia. A total of 125 respondents who were buyers of sustainable fashion among millennials were the samples in this research who were collected using a web-based online survey (Google Form). The results of the existing data were then analyzed using the Multiple Linear Regression analysis method with the help of SPSS version 23 software. In this research it was found that there was significant Ideological Incompatibility towards Sustainable Fashion Avoidance Intention, Unmet Expectations towards Sustainable Fashion Avoidance Intention, Symbolic Incongruence towards Sustainable Fashion Avoidance Intention, Materialism towards Sustainable Fashion Avoidance Intention, and Sustainable Fashion Avoidance Intention towards Sustainable Fashion Avoidance Behavior.
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