Anteseden dari satisfaction dan konsekuensinya

DETAIL KOLEKSI

Anteseden dari satisfaction dan konsekuensinya

Oleh : Kayla Nirandra Alifia Hutomo

Info Katalog

Nomor Panggil : 022002001152

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2024

Pembimbing 1 : Hj. Arwini Sumardi

Subyek : Marketing -- Management

Kata Kunci : channel brand image, store image, perceived value, satisfaction, future intention.

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.
1.	2024_TA_SMJ_022002001152_Halaman-Judul.pdf	11
2.	2024_TA_SMJ_022002001152_Lembar-Pengesahan.pdf	6
3.	2024_TA_SMJ_022002001152_Bab-1-Pendahuluan.pdf	9
4.	2024_TA_SMJ_022002001152_Bab-2-Tinjauan-Pustaka.pdf	11
5.	2024_TA_SMJ_022002001152_Bab-3-Metode-pnelitian.pdf	15
6.	2024_TA_SMJ_022002001152_Bab-4-Analisis-dan-Pembahasan.pdf	14
7.	2024_TA_SMJ_022002001152_Bab-5-Kesimpulan.pdf	4
8.	2024_TA_SMJ_022002001152_Daftar-Pustaka.pdf	3
9.	2024_TA_SMJ_022002001152_Lampiran.pdf	14

Abstrak
Abstract

T ujuan dari penelitian ini yaitu untuk menganalisis dan menguji pengaruh Channel Brand Image dan Store Image pada Toko Elektronik di Jakarta. Kriteria responden pada penelitian ini yang merupakan konsumen dari toko elektronik di Jakarta. Metode pengumpulan data yang digunakan adalah non-probability sampling dengan teknik purposive sampling dengan menggunakan kuesioner yang diisi oleh 140 reponden. Metode analisis yang digunakan yaitu Structural Equation Model (SEM). Hasil dari penelitian ini adalah (1) Channel Brand Image berpengaruh positif terhadap Perceived Value, (2) Store Image berpengaruh positif terhadap Perceived Value, (3) Perceived Value berpengaruh positif terhadap Satisfaction, (4) Store Image berpengaruh positif terhadap Satisfaction, (5) Channel Brand Image berpengaruh positif terhadap Satisfaction, (6) Satisfaction berpengaruh positif terhadap Future Intention.

T he purpose of this study was to analyze and examine the effect of Channel Brand Image and Store Image on Electronic Stores in Jakarta. The criteria for respondents in this study were consumers of electronic stores in Jakarta. The data collection method used was non-probability sampling with purposive sampling technique using a questionnaire filled out by 140 respondents. The analysis method used is the Structural Equation Model (SEM). The results of this study are (1) Channel Brand Image has a positive effect on Perceived Value, (2) Store Image has a positive effect on Perceived Value, (3) Perceived Value has a positive effect on Satisfaction, (4) Store Image has a positive effect on Satisfaction, (5) Channel Brand Image has a positive effect on Satisfaction, (6) Satisfaction has a positive effect on Future Intention.