Faktor-faktor yang meningkatkan perceived value pada market place dan dampaknya terhadap purchase intention
Info Katalog
File Repositori
Nomor Panggil : 022001902082
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2024
Pembimbing 1 : Aekram Faisal
Subyek : Place marketing;Marketing - Management
Kata Kunci : product features, content marketing, e-service quality, perceived value, purchase intention.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2024_TA_SMJ_022001902082_Halaman-Judul.pdf | 11 | |
| 2. | 2024_TA_SMJ_022001902082_Lembar-Pengesahan.pdf | 6 | |
| 3. | 2024_TA_SMJ_022001902082_Bab-1-Pendahuluan.pdf | 8 | |
| 4. | 2024_TA_SMJ_022001902082_Bab-2-Tinjauan-Pustaka.pdf | 13 |
|
| 5. | 2024_TA_SMJ_022001902082_Bab-3-Metode-Penelitian.pdf | 14 |
|
| 6. | 2024_TA_SMJ_022001902082_Bab-4-Analisis-dan--Pembahasan.pdf | 10 |
|
| 7. | 2024_TA_SMJ_022001902082_Bab-5-Kesimpulan.pdf | 4 | |
| 8. | 2024_TA_SMJ_022001902082_Daftar-Pustaka.pdf | 6 | |
| 9. | 2024_TA_SMJ_022001902082_Lampiran.pdf | 12 |
|
P enelitian ini bertujuan untuk menganalisis faktor-faktor yang meningkatkan perceived value pada marketplace dan dampaknya terhadap purchase intention. Pengumpulan data dilakukan dengan menyebarkan kuesioner kepada 204 responden pria dan wanita, melalui online sebanyak 204 responden. Teknik pengambilan data yaitu purposive sampling dengan kriteria individu yang sering membeli produk di marketplace 3 kali dalam sebulan terakhir Alat analisis yang digunakan adalah Structure Equation Model (SEM) dengan menggunakan JASP versi 0.18.1.0. Hasil penelitian menemukan bahwa terdapat pengaruh positif product features terhadap perceived value, terdapat pengaruh positif content marketing terhadap perceived value, terdapat pengaruh positif e-service quality terhadap perceived value, serta terdapat pengaruh positif perceived value terhadap purchase intention. Saran untuk Penelitian selanjutnya diharapkan dapat menganalisis variabel lain yang dapat meningkatkan purchase intention seperti live streaming (Lin dan Shen, 2023)
T his research aims to analyze factors that increase perceived value in the marketplace and their impact on purchase intention. Data collection was carried out by distributing questionnaires to 204 male and female respondents, and online to 204 respondents. The data collection technique is purposive sampling with the criteria of individuals who often buy products on the marketplace 3 times in the last month. The analysis tool used is the Structure Equation Model (SEM) using JASP version 0.18.1.0. The research results found that there is a positive influence of product features towards perceived value, there is a positive influence of content marketing towards perceived value, there is a positive influence of e-service quality towards perceived value, and there is a positive influence of perceived value towards purchase intention. Suggestions for further research are expected to analyze other variables that can increase purchase intention, such as live streaming (Lin and Shen, 2023)
Peran mediasi sikap pada pengaruh norma subjektif dan religiusitas terhadap intensi pembelian
FEB - Usakti
Anteseden dan konsekuensi sikap viewers pada food vlogger sate taichan di channel youtube
FEB - Usakti
Anteseden dan konsekuensi affective identification dan satisfaction pada restoran cepat saji
FEB - Usakti
Pengaruh attitude, subjective norm, perceived behavioral control, halal awareness terhadap purchase intention
FEB - Usakti
Peran customer engagement dalam memediasi pengaruh gamification terhadap repurchase intention
FEB - Usakti
Pengaruh social media marketing dan price terhadap purchase intention melalui brand image
FEB - Usakti
Pengaruh e-wom terhadap purchase intention konsumen melalui brand equity pada apparel brands
FEB - Usakti
Pengaruh country of origin terhadap purchase intention pada pasar smartphone di indonesia
FEB - Usakti
Dampak influencer social media pada consumer well-being dan purchase intention perspective youtube
FEB - Usakti
Pengaruh credibility social media influencer terhadap purchase intention pada produk skincare
FEB - Usakti
Pengaruh website design, reliable service, trust, personalisation terhadap purcahse intention e-grocery.
FEB - Usakti
Pengaruh service quality, perceived value, storeatmosphere terhadap customer satisfaction danpurchase intention
FEB - Usakti
Pengaruh social presence dan live streaming quality terhadap purchase intention pada e-commerce
FEB - Usakti
Anteseden environmental concerns dan social influence terhadap willingness to pay pada brand eco fashion di jakarta.
FEB - Usakti
Pengaruh mediasi e-wom dalam hubungan antara digital marketing activities dan customer intention to buy.
FEB - Usakti
Pengaruh brand awareness, brand loyalty dan brand attitude terhadap purchase intention pada aplikasi marketplace.
FEB - Usakti
Pengaruh utilitarian value dan hedonic value terhadap behavioral intention melalui customer satisfaction
FEB - Usakti
Pengaruh economic drivers dan social drivers terhadap increased purchase intentions melalui customer commitment
FEB - Usakti
Pengaruh perceived service quality dan perceived price terhadap repurchase intention pada provider telepon genggam
FEB - Usakti
Pengaruh customer perceived value dan customer satisfaction terhadap behavioral intention
FEB - Usakti
Antecedents dari repurchase intention, word-of-mouth dan feedback pada industri penerbangan low cost carrier
FEB - Usakti
Pengaruh brand image, product involvement, product knowledge terhadap counterfeits purchase intention
FEB - Usakti
Pengaruh ethicality of the advertisement dan likeabilit of the advertisemen terhadap purchase intention
FEB - Usakti
Pengaruh electronic word of mouth terhadap brand image dan purchase intention pada produk handphone
FEB - Usakti
Pengaruh brand love terhadap word of mouth, purchase intention dan brand loyalty merek mobil
FEB - Usakti
Pengaruh dari product features, brand name, product price, dan social influence terhadap demand for smarphone
FEB - Usakti
Pengaruh cognition,affection,conation dan brand awareness terhadap future purchase intention
FEB - Usakti
Pengaruh collectivism, environmental visibilities dan subjective norms terhadap green purchase intention.
FEB - Usakti
Info Koleksi Skripsi
Universitas
Fakultas
- FH (1597)
- FEB (7357)
- FK (2156)
- FKG (3532)
- FTSP (1168)
- FTI (3223)
- FTKE (2524)
- FALTL (2097)
- FSRD (758)