Anteseden dan konsekuensi e-satisfaction pada website e-commerce
Info Katalog
File Repositori
Nomor Panggil : 022002001117
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2024
Pembimbing 1 : Iwan Ekawanto
Subyek : Marketing--Management
Kata Kunci : information trust, information accuracy, website design, e-satisfaction, user shopping loyalty
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2024_TA_SMJ_022002001117_Halaman-Judul.pdf | 11 | |
| 2. | 2024_TA_SMJ_022002001117_Lembar-Pengesahan.pdf | 6 | |
| 3. | 2024_TA_SMJ_022002001117_Bab-1-Pendahuluan.pdf | 11 | |
| 4. | 2024_TA_SMJ_022002001117_Bab-2-Tinjauan-Pustaka.pdf | 14 |
|
| 5. | 2024_TA_SMJ_022002001117_Bab-3-Metodologi-Penelitian.pdf | 16 |
|
| 6. | 2024_TA_SMJ_022002001117_Bab-4-Analisis-dan-Pembahasan.pdf | 12 |
|
| 7. | 2024_TA_SMJ_022002001117_Bab-5-Kesimpulan.pdf | 4 | |
| 8. | 2024_TA_SMJ_022002001117_Daftar-Pustaka.pdf | 8 | |
| 9. | 2024_TA_SMJ_022002001117_Lampiran.pdf | 16 |
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P enelitian ini bertujuan untuk menganalisis pengaruh information trust, information accuracy, website design, dan e-satisfaction terhadap user shopping loyalty. Data diperoleh dengan menyebarkan kuesioner secara online kepada pelanggan yang pernah pernah menggunakan atau membeli barang melalui situs web Shopee dalam jangka waktu 6 bulan terakhir dan bertempat tinggal di Jakarta. Jumlah sampel yang digunakan dalam penelitian ini sebanyak 200 responden dengan teknik pengambilan sampel yaitu purposive sampling. Metode analisis data yang digunakan dalam penelitian ini adalah Structural Equation Model (SEM) dengan menggunakan software AMOS 23 untuk mengolah data. Hasil penelitian menunjukkan bahwa infromation trust berpengaruh positif terhadap user shopping loyalty, information trust tidak berpengaruh positif terhadap e-satisfaction, information accuracy berpengaruh positif terhadap e-satisfaction, website design berpengaruh positif terhadap e-satisfaction dan e-satisfaction berpengaruh positif terhadap user shopping loyalty.
T his research aims to analyze the influence of information trust, information accuracy, website design, and e-satisfaction on user shopping loyalty. Data were obtained by distributing online questionnaires to customers who have used or purchased goods through the Shopee website in the last 6 months and reside in Jakarta. The number of samples used in this study was 200 respondents, selected through purposive sampling technique. The data analysis method used in this research is Structural Equation Model (SEM) using AMOS 23 software to process the data. The research results indicate that information trust has a positive influence on user shopping loyalty, information trust does not have a positive influence on e-satisfaction, information accuracy has a positive influence on e-satisfaction, website design has a positive influence on e-satisfaction, and e-satisfaction has a positive influence on user shopping loyalty.
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