Antaseden dari online compulsive buying behavior pada market place
Info Katalog
File Repositori
Nomor Panggil : 022001901044
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2023
Pembimbing 1 : Moch Sabur
Subyek : Marketing management;Compulsive shopping--Online
Kata Kunci : website quality, use of credit card, online implusive buying behavior, online compulsive buying beha
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2023_TA_SMJ_022001901044_Halaman-Judul.pdf | ||
| 2. | 2023_TA_SMJ_022001901044_Lembar-Pengesahan.pdf | ||
| 3. | 2023_TA_SMJ_022001901044_Bab-1-Pendahuluan.pdf | ||
| 4. | 2023_TA_SMJ_022001901044_Bab-2-Tinjauan-Pustaka.pdf |
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| 5. | 2023_TA_SMJ_022001901044_Bab-3-Metode-Penelitian.pdf |
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| 6. | 2023_TA_SMJ_022001901044_Bab-4-Analisis-dan-Pembahasan.pdf |
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| 7. | 2023_TA_SMJ_022001901044_Bab-5-Simpulan,-Implikasi,-Keterbatasan-dan-Saran.pdf |
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| 8. | 2023_TA_SMJ_022001901044_Daftar-Pustaka.pdf | ||
| 9. | 2023_TA_SMJ_022001901044_Lampiran.pdf |
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T ujuan penelitian ini adalah untuk menganalisis pengaruh website quality terhadap use of credit card, website quality terhadap online implusive buying behavior, use of credit card terhadap online compulsive buying behavior, use of credit card terhadap online impulsive buying behavior, online impulsive buying behavior terhadap online compulsive buying behavior. Metode pengambilan sampel penelitian ini menggunakan non-probability sampling. Teknik pengambilan sampel dengan teknik purposive sampling. Hasil yang diharapkan dalam penelitian ini disimpulkan website Quality tidak memiliki pengaruh terhadap Use of credit card, Website Quality memiliki pengaruh positif terhadap Online impulsive buying behavior, Use of credit card memiliki pengaruh positif terhadap Online impulsive buying behavior, Use of credit card berpengaruh positif terhadap Online compulsive buying behavior, Online impulsive buying behavior berpengaruh positif terhadap Online compulsive buying behavior
T he purpose of this study was to analyze the effect of website quality on credit card use, website quality on online impulsive buying behavior, use of credit cards on online compulsive buying behavior, use of credit cards on online impulsive buying behavior, online impulsive buying behavior on online compulsion buying behavior. The sampling method of this study uses non-probability sampling. Sampling technique with purposive sampling technique. The expected results in this study concluded that website quality has no influence on the use of credit cards, website quality has a positive influence on online impulsive buying behavior, use of credit cards has a positive effect on online impulsive buying behavior, use of credit cards has a positive effect on online compulsive buying behavior, online impulsive buying behavior has a positive effect on online compulsive buying behavior
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