Pengaruh costumer trust, costumer perceived value dan costumer satisfaction terhadap brand loyalty
Info Katalog
File Repositori
Nomor Panggil : 022001900001
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2023
Pembimbing 1 : Arnolt Kristian Pakpahan
Subyek : Consumer satisfaction;Brand loyalty
Kata Kunci : costumer trust, costumer perceived value, costumer satisfaction, brand loyalty.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2023_TA_SMJ_022001900001_Halaman-Judul.pdf | 10 | |
| 2. | 2023_TA_SMJ_022001900001_Lembar-Pengesahan.pdf | 6 | |
| 3. | 2023_TA_SMJ_022001900001_Bab-1-Pendahuluan.pdf | 6 | |
| 4. | 2023_TA_SMJ_022001900001_Bab-2-Tinjauan-Pustaka.pdf | 12 |
|
| 5. | 2023_TA_SMJ_022001900001_Bab-3-Metode-Penelitian.pdf | 12 |
|
| 6. | 2023_TA_SMJ_022001900001_Bab-4-Analisis-dan-Pembahasan.pdf | 13 |
|
| 7. | 2023_TA_SMJ_022001900001_Bab-5-Kesimpulan.pdf | 3 |
|
| 8. | 2023_TA_SMJ_022001900001_Daftar-Pustaka.pdf | 4 | |
| 9. | 2023_TA_SMJ_022001900001_Lampiran.pdf | 13 |
|
P enelitian ini bertujuan untuk menguji hubungan Costumer Trust, Costumer Perceived Value, Costumer Satisfaction terhadap Brand Loyalty konsumen supermarket Hypermart. Melakukan penyebaran kuesioner kepada 200 Responden sebagai sample. Dalam penelitian ini metode pengambilan sample menggunakan non-probability sampling, menggunakan Teknik purposive sampling. Metode analisis data yang digunakan adalah Structural Equation Modeling (SEM), SPSS dan Software AMOS22. Hasil menampilkan (1) Variabel Costumer Trust terdapat pengaruh positif terhadap Costumer Perceived Value, (2) Costumer Trust berpengaruh positif terhadap Costumer Satisfaction, (3) Costumer Trust berpengaruh positif terhadap Brand Loyalty, (4) Costumer Perceived Value tidak berpengaruh positif terhadap Costumer Satisfaction, (5) Costumer Perceived Value berpengaruh positif terhadap Brand Loyalty, dan (6) Costumer Satisfaction berpengaruh positif terhadap Brand Loyalty. Saran (1). Penelitian selanjutnya dapat memperluas penyebaran kuesioner ke seluruh daerah agar data bisa lebih akurat. (2). Penelitian selanjutnya dapat memperluas cakupan penelitian diberbagai jenis bisnis tidak hanya perusahaan retailer Hypermarket, peneliti selanjutnya dapat melakukan penelitian pada objek lain.
T his study aims to examine the relationship between Customer Trust, Customer Perceived Value, and Customer Satisfaction with Brand Loyalty for Hypermart supermarket consumers. Distributing questionnaires to 200 respondents as a sample. In this study the sampling method used non-probability sampling, using a purposive sampling technique. The data analysis method used is Structural Equation Modeling (SEM), SPSS and AMOS22 Software. The results show (1) Customer Trust Variable has a positive effect on Customer Perception Value, (2) Customer Trust has a positive effect on Customer Satisfaction, (3) Customer Trust has a positive effect on Brand Loyalty, (4) Customer Perception Value has no positive effect on Customer Satisfaction , (5) Customer Perceived Value has a positive effect on Brand Loyalty, and (6) Customer Satisfaction has a positive effect on Brand Loyalty. Suggestion (1). Subsequent research can expand the spread of coverage to all regions so that data can be more accurate. (2). Subsequent research can expand the scope of research in various types of business, not only hypermarket retail companies, further researchers can conduct research on other objects.
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