Persuasi konsumen dalam sistem pengiriman makanan secara online
Info Katalog
File Repositori
Nomor Panggil : 022001801004
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2022
Pembimbing 1 : Moch Sabur
Subyek : Commerce - Marketing;Social media - Economic aspects
Kata Kunci : price saving orientation, browsing utilitarian, browsing hedonic, persuasion.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2022_TA_SMJ_022001801004_Halaman-Judul.pdf | 11 | |
| 2. | 2022_TA_SMJ_022001801004_Lembar-Pengesahan.pdf | 6 | |
| 3. | 2022_TA_SMJ_022001801004_Bab-1-Pendahuluan.pdf | 9 | |
| 4. | 2022_TA_SMJ_022001801004_Bab-2-Tinjauan-Pustaka.pdf | 10 |
|
| 5. | 2022_TA_SMJ_022001801004_Bab-3-Metodologi-Penelitian.pdf | 15 |
|
| 6. | 2022_TA_SMJ_022001801004_Bab-4-Analisi-dan-Pembahasan.pdf | 12 |
|
| 7. | 2022_TA_SMJ_022001801004_Bab-5-Kesimpulan.pdf | 4 |
|
| 8. | 2022_TA_SMJ_022001801004_Daftar-Pustaka.pdf | 6 | |
| 9. | 2022_TA_SMJ_022001801004_Lampiran.pdf | 21 |
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P enelitian ini bertujuan untuk mengetahui pengaruh price saving orientation, browsing utilitarian, browsing hedonic terhadap persuasion pada online food delivery. Metode yang digunakan dalam pengambilan sampel dalam penelitian ini menggunakan google form. Sampel yang digunakan dalam penelitian ini berjumlah 126 responden melalui metode non probability sampling dengen teknik purposive sampling. Alat analisis data yang digunakan dalam penelitian ini adalah Structural Equation Model (SEM) dengan alat olah data SPSS dan AMOS. Hasil penelitian ini menunjukkan price saving orientation berpengaruh positif terhadap browsing utilitarian, price saving orientation berpengaruh positif terhadap browsing hedonic, browsing utilitarian berpengaruh positif terhadap persuasion, browsing hedonic tidak berpengaruh terhadap persuasion.
T his study aims to determine the effect of price saving orientation, utilitarian browsing, hedonic browsing on persuasion in online food delivery. The method used in sampling in this study using google form. The sample used in this study amounted to 126 respondents through non-probability sampling method with purposive sampling technique. The data analysis tool used in this study is the Structural Equation Model (SEM) with SPSS and AMOS data processing tools. The results of this study indicate that price saving orientation has a positive effect on utilitarian browsing, price saving orientation has a positive effect on hedonic browsing, utilitarian browsing has a positive effect on persuasion, hedonic browsing has no effect on persuasion.
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