Pengaruh brand trust, perceived value terhadap brand preference dan purchase intention

DETAIL KOLEKSI

Pengaruh brand trust, perceived value terhadap brand preference dan purchase intention

Oleh : Destyana Dwi Thailanita

Info Katalog

Nomor Panggil : 022001801218

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2022

Pembimbing 1 : Arnolt Kristian Pakpahan

Subyek : Consumer satisfaction

Kata Kunci : brand trust, perceived value, brand preference, purchase intention.

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.
1.	2022_TA_SMJ_022001801218_Halaman-Judul.pdf	11
2.	2022_TA_SMJ_022001801218_Lembar-Pengesahan.pdf	6
3.	2022_TA_SMJ_022001801218_Bab-1-Pendahuluan.pdf	1
4.	2022_TA_SMJ_022001801218_Bab-2-Tinjauan-Pustaka.pdf	13
5.	2022_TA_SMJ_022001801218_Bab-3-Metode--Penelitian.pdf	18
6.	2022_TA_SMJ_022001801218_Bab-4-Analisis-dan-Pembahasan.pdf	14
7.	2022_TA_SMJ_022001801218_Bab-5-Kesimpulan.pdf	4
8.	2022_TA_SMJ_022001801218_Daftar-Pustaka.pdf	6
9.	2022_TA_SMJ_022001801218_Lampiran.pdf	25

Abstrak
Abstract

T ujuan dari penelitian ini adalah untuk menganalisa pengaruh Brand Trust, Perceived Value terhadap Brand Preference dan Purchase Intention. Data diperoleh dengan menyebarkan kuesioner secara online kepada konsumen yang menggunakan produk pembersih wajah dan pernah menggunakan produk 2 kali dalam kurun waktu 3 bulanterakhir. Jumlah sampel sebanyak 187 responden dan Teknik pengambilan sampel yang digunakan adalah purposive sampling. Metode analisis data yang digunakan pada penelitian ini untuk menganalisa pengaruh antar variabel-variabel yang dimiliki menggunakan metode Structural Equation Model (SEM) dengan softwere AMOS 24.Hasil penelitian menyimpulkan bahwa terdapat pengaruh positif Brand Trust terhadap Brand Preference. Tidak terdapat pengaruh positif Brand Trust terhadap Purchase Intention. Terdapat pengaruh positif Perceived Value terhadap Brand Preference. Tidak terdapat pengaruh positif Perceived Value terhadap Purchase Intention. Terdapat pengaruh positif Brand Preference terhadap Purchase Intention.

T he purpose of this study is to analyze the effect of Brand Trust, Perceived Value on Brand Preference and Purchase Intention. Data were obtained by distributing online questionnaires to consumers who used facial cleansing products and had used the product 2 times in the last 3 months. The number of samples was 187 respondents and the sampling technique used was purposive sampling. The data analysis method used in this study was to analyze the influence between the variables possessed using the Structural Equation Model (SEM) method with the help AMOS 24 software.The results of the study conclude that there is a positive influence of Brand Trust on Brand Preference. There is no positive effect of Brand Trust on Purchase Intention.There is a positive influence of Perceived Value on Brand Preference. There is no positive effect of Perceived Value on Purchase Intention. There is a positive influence of Brand Preference on Purchase Intention.