Pengaruh karakteristik limited edition car terhadap purchase intention
Info Katalog
File Repositori
Nomor Panggil : 022001800002
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2022
Pembimbing 1 : Sri Vandayuli Riorini
Subyek : Automobile - Limited editions;Marketing - Management
Kata Kunci : limited edition car, brand trust, perceived value, purchase intention
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2022_TA_SMJ_022001800002_Halaman-Judul.pdf | 10 | |
| 2. | 2022_TA_SMJ_022001800002_Lembar-Pengesahan.pdf | 5 | |
| 3. | 2022_TA_SMJ_022001800002_Bab-1-Pendahuluan.pdf | 5 | |
| 4. | 2022_TA_SMJ_022001800002_Bab-2-Tinjauan-Pustaka.pdf | 10 |
|
| 5. | 2022_TA_SMJ_022001800002_Bab-3-Metode-Penelitian.pdf | 19 |
|
| 6. | 2022_TA_SMJ_022001800002_Bab-4-Analisis-dan-Pembahasan.pdf | 14 |
|
| 7. | 2022_TA_SMJ_022001800002_Bab-5-Kesimpulan.pdf | 3 |
|
| 8. | 2022_TA_SMJ_022001800002_Daftar-Pustaka.pdf | 6 | |
| 9. | 2022_TA_SMJ_022001800002_Lampiran.pdf | 29 |
|
P enelitian ini bertujuan untuk menguji karakteristik produk LEC (Limited Edition Car) dari berbagai produk serta mengkonfirmasi struktur hubungan antara nilai yang dirasakan, kepercayaan merek, dan niat membeli. Dan jugamemverifikasi apakah ada berbagai jenis pesan kelangkaan satu kali dan berulang.Penelitian ini menggunakan metode Purposive sampling dimana datadikumpulkan secara langsung melalui penyebaran kuesioner kepada 208responden dan diolah menggunakan metode analisis Structural Equation Model(SEM) Hasil penelitian menunjukkan bahwa berbagai karakteristik LEC terkaitdengan keunikan , ekspresi diri, dan investasi. Karakteristik seperti nilai yangdirasakan, kepercayaan merek, dan pengaruh kemauan untuk membeli . Dalamhubungan struktural dipengaruhi oleh jenis mobil dan pengaruh untuk membeli.Karena model khas LEC, perusahaan mobil harus mempertimbangkan karakteristik yang sesuai dengan konsumen. Juga, jenis rilis produk yang dapat di pertimbangkan sebagai pilihan konsumen.
T his study aims to examine the characteristics of LEC (Limited Edition Car) of various products as well as confirm the structure of the relationship between perceived value, brand trust, and purchase intention. And also verify if there are different types of one-time and recurring scarcity messages.This study uses a purposive sampling method where the data collected directly through distributing questionnaires to 208 respondents and processed using the Structural Equation Model analysis method (SEM). The results show that various LEC characteristics are related with uniqueness, self-expression, and investment. Characteristics such as the value that perceived, brand trust, and the influence of willingness to buy. In Structural relationship is influenced by the type of car and the influence to buy. Due to the typical LEC model, car companies should considercharacteristics that suit consumers. Also, the types of product releases that can beconsider as a consumer choice.
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