Anteseden green behavioural intentions
Info Katalog
File Repositori
Nomor Panggil : 022001701066
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2021
Pembimbing 1 : Ganawati
Subyek : Marketing - Management
Kata Kunci : terminal value, instrumental value, green attitude, green behavioural intentions
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2021_TA_MJ_022001701066_Halaman-Judul.pdf | 11 | |
| 2. | 2021_TA_MJ_022001701066_Lembar-Pengesahan.pdf | 6 | |
| 3. | 2021_TA_MJ_022001701066_Bab-1-Pendahuluan.pdf | 11 | |
| 4. | 2021_TA_MJ_022001701066_Bab-2-Tinjauan-Pustaka.pdf |
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| 5. | 2021_TA_MJ_022001701066_Bab-3-Metodologi-Penelitian.pdf |
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| 6. | 2021_TA_MJ_022001701066_Bab-4-Analisa-dan-Pembahasan.pdf |
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| 7. | 2021_TA_MJ_022001701066_Bab-5-Kesimpulan.pdf |
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| 8. | 2021_TA_MJ_022001701066_Daftar-Pustaka.pdf | ||
| 9. | 2021_TA_MJ_022001701066_Lampiran.pdf |
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P enelitian ini bertujuan untuk mencari tahu, menguji dan menganalisis anteseden Green behavioural intentions. Sampel yang digunakan sebanyak 180 responden. Teknik pengambilan sampel yang digunakan yaitu purposive sampling dan metode analisa yang digunakan yaitu SEM. Variabel independen dalam penelitian ini adalah Terminal value, instrumental value, untuk variabel dependen adalah green attitude dan Green behavioural intentions. Hasil penelitian menunjukkan bahwa terdapat pengaruh positif terminal value terhadap green attitude, terdapat pengaruh positif instrumental value terhadap green attitude, terdapat pengaruh positif terminal value terhadap green behavioural intententions, terdapat pengaruh positif instrumental value terhadap green abehavioural intentions, tedapat pengaruh positif green attitude terhdapa green behavioural intentions, tedapat pengaruh positif terminal value terhadap green behavioural intentions yang dimediasi oleh green attitude, dan terdapat pengaruh positif instrumental value terhadap green behavioural intentions yang dimediasi oleh green attitude.
T his study aims to find out, test and analyze the antecedents of Green behavioral intentions. The sample used was 180 respondents. The sampling technique used is purposive sampling and the analytical method used is SEM. The independent variable in this study is Terminal value, instrumental value, for the dependent variable is green attitude and green behavioral intentions. The results show that there is a positive influence of terminal value on green attitude, there is a positive influence of instrumental value on green attitude, there is a positive influence of terminal value on green behavioral intentions, there is a positive influence of instrumental value on green behavioral intentions, there is a positive influence of green attitude on green behavior intentions, there is a positive effect of terminal value on green behavioral intentions mediated by green attitude, and there is a positive influence of instrumental value on green behavioral intentions mediated by green attitude
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