Faktor-Faktor yang mempengaruhi purchase intention produk hijau.
Info Katalog
File Repositori
Nomor Panggil : 2020_TA_MJ_022141126
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2020
Pembimbing 1 : Ayu Ekasari
Subyek : Marketing - Management
Kata Kunci : ewnvironmental concern, purchase intention, personal norms, perceived value, willingness to pay.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
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| 1. | 2010_TA_MJ_022141126_Halaman-Judul.pdf | ||
| 2. | 2010_TA_MJ_022141126_Bab-1.pdf | ||
| 3. | 2010_TA_MJ_022141126_Bab-2.pdf |
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| 4. | 2010_TA_MJ_022141126_Bab-3.pdf |
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| 5. | 2010_TA_MJ_022141126_Bab-4.pdf |
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| 6. | 2010_TA_MJ_022141126_Bab-5.pdf |
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| 7. | 2010_TA_MJ_022141126_Daftar-Pustaka.pdf | ||
| 8. | 2010_TA_MJ_022141126_Lampiran.pdf |
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T ujuan dari penelitian ini adalah untuk menganalisis pengaruh environmentalconcern terhadap purchase intention, personal norms terhadap purchase intention,perceived value terhadap purchase intention, willingness to pay terhadap purchaseintention Metode analisis data yang digunakan menggunakan metode analisisstructural equation modeling (SEM) dengan bantuan software AMOS 22.Berdasarkan pembahasan dan hasil penelitian yang telah diperoleh makadapat disimpulkan tidak terdapat pengaruh positif Environmental Concern terhadapPurchase Intention, terdapat pengaruh positif Personal Norms terhadap PurchaseIntention, tidak terdapat pengaruh positif Perceived Value terhadap PurchaseIntention, terdapat pengaruh positif Willingness to Pay terhadap Purchase Intention.
T he purpose of this study is to analyze the effect of environmental concern onpurchase intention, personal norms on purchase intention, perceived value onpurchase intention, willingness to pay for purchase intention Data analysis methodused is using structural equation modeling (SEM) analysis method with the help ofAMOS software 22.Based on the discussion and research results obtained, it can be concluded thatthere is no positive effect of Environmental Concern on Purchase Intention, there is apositive influence on Personal Norms on Purchase Intention, there is no positiveeffect of Perceived Value on Purchase Intention, there is a positive influence ofWillingness to Pay on Purchase Intention.
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