Anteseden brand loyalty pada brand jeans fashion

DETAIL KOLEKSI

Anteseden brand loyalty pada brand jeans fashion

Oleh : Muhamad Naufal Almajidi

Info Katalog

Nomor Panggil : 2019_TA_MJ_022150012

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2019

Pembimbing 1 : Robert Kristaung

Subyek : Consumer satisfaction

Kata Kunci : brand awareness, perceived quality, perceived value, brand personality, organizational association.

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.	Link
1.	2019_TA_MJ_022151174_Halaman-Judul.pdf
2.	2019_TA_MJ_022151174_Bab-1.pdf
3.	2019_TA_MJ_022151174_Bab-2.pdf
4.	2019_TA_MJ_022151174_Bab-3.pdf
5.	2019_TA_MJ_022151174_Bab-4.pdf
6.	2019_TA_MJ_022151174_Bab-5.pdf
7.	2019_TA_MJ_022151174_Daftar-Pustaka.pdf
8.	2019_TA_MJ_022151174_Lampiran.pdf

Abstrak
Abstract

P enelitian ini bertujuan untuk menguji dan menganalisis Brand awareness, Perceived quality, Perceived value, Brand personality, Organizational association, Brand uniqueness terhadap Brand loyalty pada pelanggan merek pakaian. Jumlah responden yang didapat yang sesuai dengan kriteria yaitu sebanyak 220 orang.Metode pengumpulan data menggunakan non-probalbility sampling. Pengujian dilakukan dengan metode Structural Equation Model (SEM). Hasil penelitian ini adalah bahwa terdapat pengaruh positif Brand awareness terhadap Brand loyalty, Perceived quality berpengaruh positif Brand loyalty , Perceived value tidak berpengaruh terhadap Brand loyalty,Brand personality berpengaruh positif terhadap brand loyalty, Organizational association berpengaruh positif terhadap brand loyalty, Brand uniqueness berpengaruh positif terhadap Brand loyalty.

T his study aims to examine and analyze Brand awareness, Perceived quality, Perceived value, Brand personality, Organizational association, Brand uniqueness towards Brand loyalty to clothing brand customers. The number of respondents obtained is in accordance with the criteria as many as 220 people.The method of data collection uses non-probability sampling. Tests are carried out using the Structural Equation Model (SEM) method. The results of this study are that there is a positive effect of Brand awareness on Brand loyalty, Perceived quality positive influence Brand loyalty, Perceived value does not affect Brand loyalty, Brand personality has a positive effect on brand loyalty, Organizational association has a positive effect on Brand loyalty, Brand uniqueness has a positive effect on Brand loyalty.