Attitudes towards virtual fashion worlds dan need gratification memediasi fashion innovativeness terhadap adoption of virtual fashion world
Info Katalog
File Repositori
Nomor Panggil : 2019_TA_MJ_022142046
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2019
Pembimbing 1 : Yolanda Masnita
Subyek : Marketing management - Virtual fashion world
Kata Kunci : adoption of virtual fashion world, attitudes towards vrtual fashion world, need gratification.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
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| 1. | 2019_TA_MJ_022142046_Halaman-Judul.pdf | 17 | |
| 2. | 2019_TA_MJ_022142046_Bab-1.pdf | 8 | |
| 3. | 2019_TA_MJ_022142046_Bab-2.pdf |
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| 4. | 2019_TA_MJ_022142046_Bab-3.pdf |
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| 5. | 2019_TA_MJ_022142046_Bab-4.pdf |
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| 6. | 2019_TA_MJ_022142046_Bab-5.pdf |
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| 7. | 2019_TA_MJ_022142046_Daftar-Pustaka.pdf | 6 | |
| 8. | 2019_TA_MJ_022142046_Lampiran.pdf |
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P enelitian ini bertujuan untuk menguji Attitudes Towards Virtual Fashion Worlds dan Need Gratification Memediasi Fashion Innovatiness terhadap Adoption of Virtual Fashion World. Sampel yang digunukan adalah sebanyak 190 responden yang pernah mengunjungi, membeli pakaian aksesoris aset virtual dan bermain di situs online fashion communities. Analisis data dilakukan dengan menggunakan Analisis Structural Equation Model (SEM). Hasil dari penelitian ini adalah (1) Attitudes towards Virtual Fashion Worlds memiliki pengaruh positif terhadap Adoption of Virtual Fashion world (2) Need Gratification memiliki pengaruh positif terhadap Adoption of Virtual Fashion World (3) Need Gratification memiliki pengaruh positif terhadap Attitudes towards Virtual Fashion Worlds (4) Fashion Innovattiveness tidak memiliki pengaruh positif terhadap Attitudes towards Virtual Fashion Worlds (5) Fashion Innovativeness memiliki pengaruh positif terhadap Need Gratification.
T his study examines the influence of Attitudes Towards Virtual Fashion Worlds and Need Gratification Mediating Fashion Innovatiness with Adoption of Virtual Fashion World. The sample being used in this study is 190 respondents who have visitd, buy clothing accessories, virtual assets and play online fashion communities. Data analysis was done by using Structural Equation Model (SEM) analysis method. The finding of this study are: (1) Attitudes towards Virtual Fashion Worlds has positive impact Adoption of Virtual Fashion world (2) Need Gratification has positive impact Adoption of Virtual Fashion World (3) Need Gratification has positive impact Attitudes towards Virtual Fashion Worlds (4) Fashion Innovativeness has not positive impact Attitudes towards Virtual Fashion Worlds (5) Fashion Innovativeness has positive impact Need Gratification.
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