Anteseden dan konsekuensi perceived overall image
Info Katalog
File Repositori
Nomor Panggil : 2018_TA_MJ_022132041
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2018
Pembimbing 1 : Ayu Ekasari
Subyek : Substantive staging of servicescape;Marketing management
Kata Kunci : substantive staging of servicescape, communicative staging of servicescape, perceived overall image.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2018_TA_MJ_022132041_Halaman-Judul.pdf | 19 | |
| 2. | 2018_TA_MJ_022132041_Bab-1.pdf | 5 | |
| 3. | 2018_TA_MJ_022132041_Bab-2.pdf |
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| 4. | 2018_TA_MJ_022132041_Bab-3.pdf |
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| 5. | 2018_TA_MJ_022132041_Bab-4.pdf |
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| 6. | 2018_TA_MJ_022132041_Bab-5.pdf |
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| 7. | 2018_TA_MJ_022132041_Daftar-Pustaka.pdf | 2 | |
| 8. | 2018_TA_MJ_022132041_Lampiran.pdf |
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P enelitian ini bertujuan untuk menganalisis pengaruh substantive staging of servicescape dan communicative staging of servicescape terhadap perceived overall image serta pengaruh perceived overall image terhadap revisiting intention dan word of mouth pada budget hotel. Rancangan penelitian yang digunakan dalam penelitian ini merupakan pengujian hipotesis (hypothesis testing). Data dikumpulkan dari 200 responden menggunakan purposive samplingyaitu responden yang dalam jangka waktu setahun terakhir ini pernah menginap di budget hotel. Uji hipotesis dalam penelitian ini menggunakan metode SEM (Structural Coefficientd Modelling). Hasil pengujian menunjukkan bahwasubstantive staging of servicescapeberpengaruh positif terhadap perceived overall image,communicative staging of servicescapeberpengaruh positif terhadap perceived overall imagedan perceived overall imageberpengaruh positif terhadap revisiting intention, perceived overall imageberpengaruh positif terhadap word of mouth.
T his study aims to analyze the influence of substantive staging of servicescape and communicative staging of servicescape on perceived overall image and the influence of perceived overall image on revisiting intention and word of mouth in budget hotel. The research design used in this study is hypothesis testing. Data was collected from 200 respondents using purposive sampling, which is the people who have experienced staying in a budget hotel during one last year. The hypotheses were tested using SEM (Structural Coefficientd Modeling) method. The results of the test show that substantive staging of servicescape has positive effect on perceived overall image, communicative staging of servicescape has positive effect on perceived overall image and perceived overall image has positive effect on revisiting intention, perceived overall image has positive effect on word of mouth.
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