Faktor-faktor yang mempengaruhi konsumsi jilbab fashion
Info Katalog
File Repositori
Nomor Panggil : 2018_TA_MJ_022132056
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2018
Pembimbing 1 : Arwini Sumardi
Subyek : Fashion knowledge;Marketing management
Kata Kunci : fashion knowledge, fashion motivation, fashion uniqueness, fashion consciousness, jilbab fashio.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2018_TA_MJ_022132056_Halaman-Judul.pdf | 20 | |
| 2. | 2018_TA_MJ_022132056_Bab-1.pdf | 9 | |
| 3. | 2018_TA_MJ_022132056_Bab-2.pdf |
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| 4. | 2018_TA_MJ_022132056_Bab-3.pdf |
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| 5. | 2018_TA_MJ_022132056_Bab-4.pdf |
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| 6. | 2018_TA_MJ_022132056_Bab-5.pdf |
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| 7. | 2018_TA_MJ_022132056_Daftar-Pustaka.pdf | 5 | |
| 8. | 2018_TA_MJ_022132056_Lampiran.pdf |
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T ujuan dari penelitian ini adalah untuk menganalisis pengaruh dari Dressing Style, Sources of Fashion Knowledge, Fashion Motivation dan Fashion Uniqueness terhadap Fashion Consciousness serta pengaruhnya terhadap Jilbab Fashion Consumption.Data diperoleh dengan caramenyebarkan kuesioner kepada 200 responden di Jakarta dan sekitarnya yang telah menggunakan jilbab.Data yang digunakan adalah data cross-sectional dan menggunakan puposive sampling sebagai metode penarikan sampel.Alat analisis yang digunakan adalah Structural Equation Modeling (SEM). Hasil pengujian hipotesis menunjukkan bahwa Sources of Fashion Knowledge tidak berpengaruh positif terhadap Fashion Consciousness. Dressing Style, Fashion Motivation dan Fashion Uniqueness berpengaruh positif terhadap Fashion Consciousness.Fashion Consciousness berpengaruh positif terhadap Jilbab Fashion Consumption.
T he purpose of this study is to analyze the influence of Dressing Style, Sources of Fashion Knowledge, Fashion Motivation and Fashion Uniqueness to Fashion Consciousness and the influence of Fashion Consciousness to Jilbab Fashion Consumption. The data was obtained by distributing questionnaires to 200 respondents in Jakarta and surroundings area who have used jilbab. The data used are cross-sectional and using puposive sampling as sampling method. Analytical tool used is Structural Equation Modeling (SEM). The purpose of this study is to analyze the influence of Dressing Style, Sources of Fashion Knowledge, Fashion Motivation and Fashion Uniqueness to Fashion Consciousness and the influence of Fashion Consciousness to Jilbab Fashion Consumption. The data was obtained by distributing questionnaires to 200 respondents in Jakarta and surroundings area who have used jilbab. The data used are cross-sectional and using puposive sampling as sampling method. Analytical tool used is Structural Equation Modeling (SEM).
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