Antecedents of sustainable fashion apparel perception
Info Katalog
File Repositori
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2024
Pembimbing 1 : Asep Hermawan
Kata Kunci : Cosmopolitanism, Global Social Identity, Green Peer Influence, Apparel Knowledge, Sustainable Fashio
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2024_SK_SMJ_022002006037_Halaman-Judul.pdf | ||
| 2. | 2024_SK_SMJ_022002006037_Surat-Pernyataan-Revisi-Terakhir.pdf | 1 | |
| 3. | 2024_SK_SMJ_022002006037_Surat-Hasil-Similaritas.pdf | 1 | |
| 4. | 2024_SK_SMJ_022002006037_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf | 1 | |
| 5. | 2024_SK_SMJ_022002006037_Lembar-Pengesahan.pdf | 4 | |
| 6. | 2024_SK_SMJ_022002006037_Pernyataan-Orisinalitas.pdf | 1 | |
| 7. | 2024_SK_SMJ_022002006037_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf | 1 | |
| 8. | 2024_SK_SMJ_022002006037_Bab-1.pdf | 10 | |
| 9. | 2024_SK_SMJ_022002006037_Bab-2.pdf | 9 |
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| 10. | 2024_SK_SMJ_022002006037_Bab-3.pdf | 9 |
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| 11. | 2024_SK_SMJ_022002006037_Bab-4.pdf |
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| 12. | 2024_SK_SMJ_022002006037_Bab-5.pdf | ||
| 13. | 2024_SK_SMJ_022002006037_Daftar-Pustaka.pdf | ||
| 14. | 2024_SK_SMJ_022002006037_Lampiran.pdf |
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P enelitian ini bertujuan untuk Cosmopolitanism, Global Social Identity, Green Peer Influence, dan Apparel Knowledge, terhadap Sustainable Fashion Apparel Perception. Data diperoleh dengan menyebarkan kuesioner secara online melalui link Google Form kepada konsumen yang mengetahui dan memiliki ketertarikan tentang produk fashion sustainable. Jumlah sampel yang digunakan dalam penelitian ini sebanyak 200 responden dengan teknik pengambilan sampel yaitu purposive sampling. Metode analisis data yang digunakan dalam penelitian ini adalah Structural Equation Model (SEM) dengan menggunakan software AMOS 23.Hasil penelitian menunjukkan bahwa Cosmopolitanism berpengaruh positif terhadap Green Apparel Knowledge, Global Social Identity berpengaruh positif terhadap Green Apparel Knowledge, Green Peer Influence berpengaruh positif terhadap Green Apparel Knowledge, dan Green Apparel Knowledge berpengaruh positif terhadap Sustainable Fashion Apparel.
T his research aims at Cosmopolitanism, Global Social Identity, Green Peer Influence, and Apparel Knowledge, towards Sustainable Fashion Apparel Perception. Data is obtained by distributing questionnaires online through Google Form links to consumers who know and have an interest in sustainable fashion products. The number of samples used in this study was 200 respondents with a sampling technique, namely purposive sampling. The data analysis method used in this study is the Structural Equation Model (SEM) using AMOS 23 software.The results showed that Cosmopolitanism has a positive effect on Green Apparel Knowledge, Global Social Identity has a positive effect on Green Apparel Knowledge, Green Peer Influence has a positive effect on Green Apparel Knowledge, and Green Apparel Knowledge has a positive effect on Sustainable Fashion Apparel.
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