Anteseden dan konsekuen brand loyalty
Info Katalog
File Repositori
Nomor Panggil : 022001805014
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2022
Pembimbing 1 : Yolanda Masnita
Subyek : Brand loyalty;Customer relations
Kata Kunci : brand awareness, brand image, brand trust, brand loyalty, purchase intention.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2022_TA_SMJ_022001805014_Halaman-Judul.pdf | 11 | |
| 2. | 2022_TA_SMJ_022001805014_Lembar-Pengesahan.pdf | 5 | |
| 3. | 2022_TA_SMJ_022001805014_Bab-1-Pendahuluan.pdf | 10 | |
| 4. | 2022_TA_SMJ_022001805014_Bab-2-Tinjauan-Pustaka.pdf | 15 |
|
| 5. | 2022_TA_SMJ_022001805014_Bab-3-Metode-Penelitian.pdf | 15 |
|
| 6. | 2022_TA_SMJ_022001805014_Bab-4-Analisa-dan-Pembahasan.pdf | 19 |
|
| 7. | 2022_TA_SMJ_022001805014_Bab-5-Kesimpulan.pdf | 5 |
|
| 8. | 2022_TA_SMJ_022001805014_Daftar-Pustaka.pdf | 11 | |
| 9. | 2022_TA_SMJ_022001805014_Lampiran.pdf | 17 |
|
P Penelitian ini menguji dan menganalisis anteseden dan konsekuensi brand loyalty. Penelitian memiliki tujuan untuk menganalisis pengaruh brand awareness terhadap brand image dan brand trust, brand image dan brand trust terhadap brand loyalty, pengaruh brand loyalty terhadap purchase intention. Selanjutnya, tujuan lain dari penelitian ini adalah menganalisis peran mediasi brand trust pada pengaruh brand awareness terhadap brand loyalty.Sampel yang digunakan dalam penelitian ini sebanyak 206 responden dengan menggunakan kuesioner. Untuk menganalisis data, penelitian ini menggunakan metode uji hipotesis. Penelitian ini merupakan penelitian kuantitatif dengan menggunakan teknik purposive sampling. Penelitian ini dilakukan dengan menggunakan perangkat lunak SPSS dan AMOS Hasil dari penelitian ini adalah (1) terdapat pengaruh positif brand awareness terhadap brand image dan brand trust, (2) terdapat pengaruh positif brand image dan brand trust terhadap brand loyalty,(3) terdapat pengaruh positif brand loyalty terhadap purchase intention, (4) terdepat peran brand trust sebagai mediasi secara sebagian pada pengaruh brand awareness terhadap brand loyalty. Penelitian ini menyarankan influencer untuk tetap menjaga ciri khas. citra dan eksistensinya serta melihat kembali track record influencer bagi perusahaan yang ingin melakukan promosi melalui influencer.
T This study is analyze antecedents and consequence of brand loyalty. The objectives of this study to analyze the impact of brand awareness to brand image and brand trust, the impact of brand image and brand trust to brand loyalty, and the impact of brand loyalty to purchase intention. Furthermore, another objective of this study is to analyze the mediating role of brand trust on the impact of brand awarness to brand loyalty.This study is a quantitative research using purposive sampling technique and used 206 respondents that got from questionnaire. To analyze data, this study used a hypothesis test method with SPSS and AMOS software..The results of this study are (1) there is a positve impact of brand awareness to brand image and brand trust, (2) there is positive impact of brand image and brand trust to brand loyalty, (3) there is positive impact of brand loyalty to purchase intention, (4) brand trust partially mediated on the impact of brand awareness to brand loyalty. The result of this study suggests influencers to maintain their distinctiveness, image, and existence. Furthermore, the firm’s managerial that desire to promote through influencers also have to look back at the track record of them.
Pengaruh corporate social responsibility, brand awareness, dan corporate image terhadap brand equity
FEB - Usakti
Peran mediasi sikap pada pengaruh norma subjektif dan religiusitas terhadap intensi pembelian
FEB - Usakti
Anteseden dan konsekuensi sikap viewers pada food vlogger sate taichan di channel youtube
FEB - Usakti
Pengaruh sales promotion terhadap online shopping yang di moderasi oleh online brand trust
FEB - Usakti
Anteseden dan konsekuensi affective identification dan satisfaction pada restoran cepat saji
FEB - Usakti
Pengaruh attitude, subjective norm, perceived behavioral control, halal awareness terhadap purchase intention
FEB - Usakti
Peran customer engagement dalam memediasi pengaruh gamification terhadap repurchase intention
FEB - Usakti
Pengaruh social media marketing dan price terhadap purchase intention melalui brand image
FEB - Usakti
Pengaruh brand experience terhadap brand loyalty: peran mediasi brand love dan moderasi brand trust
FEB - Usakti
Pengaruh ulasan pelanggan online terhadap niat membeli konsumen wanita muda di indonesia
FEB - Usakti
Pengaruh e-wom terhadap purchase intention konsumen melalui brand equity pada apparel brands
FEB - Usakti
Pengaruh kebijakan CSR terhadap brand image, word of mouth dan brand commitment melalui brand trust
FEB - Usakti
Perancangan ulang identitas visual produk xing xing dimsum sebagai makanan kegemaran anak muda
FSRD - Usakti
Meningkatkan brand equity menggunakan brand love,brand loyalty, brand trust, dan brand affection.
FEB - Usakti
Pengaruh customer satisfaction, brand image dan brand love terhadap brand loyalty restoran fast food di jakarta
FEB - Usakti
Pengaruh country of origin terhadap purchase intention pada pasar smartphone di indonesia
FEB - Usakti
Dampak influencer social media pada consumer well-being dan purchase intention perspective youtube
FEB - Usakti
Pengaruh credibility social media influencer terhadap purchase intention pada produk skincare
FEB - Usakti
Pengaruh brand trust, brand image, product quality, dan price terhadap buying decision fashion batik.
FEB - Usakti
Pengaruh website design, reliable service, trust, personalisation terhadap purcahse intention e-grocery.
FEB - Usakti
Pengaruh service quality, perceived value, storeatmosphere terhadap customer satisfaction danpurchase intention
FEB - Usakti
Pengaruh social presence dan live streaming quality terhadap purchase intention pada e-commerce
FEB - Usakti
Pengaruh brand experience terhadap brand loyalty melalui brand trust dan perceived quality pada sport wear
FEB - Usakti
Pengaruh advertising, public relation, direct marketing, sales promotion terhadap brand loyalty.
FEB - Usakti
Pengaruh brand communication terhadap brand loyalty melalui brand personality kosmetik lokal di Indonesia
FEB - Usakti
Anteseden environmental concerns dan social influence terhadap willingness to pay pada brand eco fashion di jakarta.
FEB - Usakti
Pengaruh brand awareness, brand loyalty dan brand attitude terhadap purchase intention pada aplikasi marketplace.
FEB - Usakti
Pengaruh brand trust, brand affect terhadap purchase loyalty dan attitudinal loyalty pada produk The Body Shop
FEB - Usakti
Pengaruh economic drivers dan social drivers terhadap increased purchase intentions melalui customer commitment
FEB - Usakti
Pengaruh perceived service quality dan perceived price terhadap repurchase intention pada provider telepon genggam
FEB - Usakti
Info Koleksi Skripsi
Universitas
Fakultas
- FH (1597)
- FEB (7359)
- FK (2156)
- FKG (3532)
- FTSP (1168)
- FTI (3280)
- FTKE (2524)
- FALTL (2097)
- FSRD (759)