Anteseden purchase decision
Nomor Panggil : 2019_TA_MJ_022152009
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2019
Pembimbing 1 : Robert Kristaung
Subyek : Social responsibility of business;Purchasing;Consumer behavior
Kata Kunci : corporate social responsibility, social media marketing, store environment, sales promotion, perceiv
Status Posting : Published
Status : Lengkap
No. | Nama File | Hal. | Link |
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1. | 2019_TA_MJ_022152009_Halaman-Judul.pdf | ||
2. | 2019_TA_MJ_022152009_Bab-1.pdf | 9 | |
3. | 2019_TA_MJ_022152009_Bab-2.pdf |
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4. | 2019_TA_MJ_022152009_Bab-3.pdf |
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5. | 2019_TA_MJ_022152009_Bab-4.pdf |
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6. | 2019_TA_MJ_022152009_Bab-5.pdf |
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7. | 2019_TA_MJ_022152009_Daftar-Pustaka.pdf | ||
8. | 2019_TA_MJ_022152009_Lampiran.pdf |
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P Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh corporatesocial responsibility, social media marketing, store environment, sales promotion,dan perceived value terhadap purchase decision. Sampel yang digunakan dalampenelitian ini berjumlah 240 responden dan dikumpulkan dengan metode nonprobalitysampling. Pengujian dilakukan dengan metode Structural EquationModel (SEM). Hasil penelitian ini adalah (1) Corporate Social Responsibilitytidak berpengaruh positif terhadap Purchase Decision (2) Social Media Marketingberpengaruh positif terhadap Purchase Decision (3) Store Environmentberpengaruh positif terhadap Purchase Decision (4) Sales Promotion berpengaruhpositif terhadap Purchase Decision (5) Perceived Value berpengaruh positifterhadap Purchase Decision.
T The Objective of this study is to examine and analyze the effect of corporate socialresponsibility, social media marketing, store environment, sales promotion, andperceived value toward purchase decision. The samples being used in this studyare 240 respondents. The data collection method being used by this study is nonprobalitysampling. The testing is conducted by Structural Equation Model(SEM). The findings of this study are: (1) Corporate Social Responsibility haspositive effect toward Purchase Decision (2) Social Media Marketing has positiveeffect toward Purchase Decision (3) Store Environment has positive effect towardPurchase Decision (4) Saales Promotion has positive effect toward PurchaseDecision 5) Perceived Value has positive effect toward Purchase Decision.