Pengaruh hotel website quality terhadap customer satisfaction dan purchase intention melalui perceived flow
Info Katalog
File Repositori
Nomor Panggil : 2017_TA_MJ_022130050
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2017
Pembimbing 1 : Willy Arafah
Subyek : Hotel website quality;Marketing management
Kata Kunci : perceived flow, customer satisfaction, purchase intention
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2017_TA_MJ_022130050_Halaman-judul.pdf | ||
| 2. | 2017_TA_MJ_022130050_Bab-1.pdf | ||
| 3. | 2017_TA_MJ_022130050_Bab-2.pdf |
|
|
| 4. | 2017_TA_MJ_022130050_Bab-3.pdf |
|
|
| 5. | 2017_TA_MJ_022130050_Bab-4.pdf |
|
|
| 6. | 2017_TA_MJ_022130050_Bab-5.pdf |
|
|
| 7. | 2017_TA_MJ_022130050_Daftar-pustaka.pdf | ||
| 8. | 2017_TA_MJ_022130050_Lampiran.pdf |
|
T Tujuan dari penelitian ini adalah untuk mengetahui pengaruh Hotel Website Quality terhadap Customer Satisfaction dan Purchase Intention melalui Perceived Flow. Penelitian ini menggunakan metode non-probability sampling dengan teknik porposive sampling atau judgemental sampling, dimana sampel yang diambil dalam penelitian ini adalah 230 responden yang pernah mengakses minimal dua kali pada Traveloka.com. Alat analisis data yang digunakan adalah Structural Equation Model (SEM) melalui program AMOS.Hasil penelitian ini menunjukan bahwa terdapat pengaruh positif Hotel Website Quality terhadap Perceived Flow, terdapat pengaruh positif Perceived Flow terhadap Purchase Intention, terdapat pemgaruh positif Customer Satisfaction terhadap Purchase Intention. Dan ditemukan bahwa tidak ada pengaruh positif Perceived Flow terhadap Purchase Intention. Peneliti yang akan datang diharapkan dapat menyebar kuesioner kepada lebih dari 230 responden agar hasil penelitian dapat lebih digeneralisasi.
T The purpose of this study is to determine the influence of Quality Website Hotels on Customer Satisfaction and Purchase Intention through Perceived Flow. This study uses non-probability sampling method with porposive sampling or judgmental sampling technique, where the sample taken in this study is 230 respondents who have accessed at least twice on Traveloka.com. Data analysis tool used is Structural Equation Model (SEM) through AMOS program. The result of this research shows that there is positive influence of Quality Website Hotel to Perceived Flow, there is positive influence of Perceived Flow to Purchase Intention, there is positive influence of Customer Satisfaction to Purchase Intention. And it is found that there is no positive effect of Perceived Flow on Purchase Intention. Future researchers are expected to spread questionnaires to more than 230 respondents for the results of the study can be more generalized.
Peran mediasi sikap pada pengaruh norma subjektif dan religiusitas terhadap intensi pembelian
FEB - Usakti
Pengaruh corporate social responsibility terhadap customer loyalty melalui corporate image dan customer satisfaction
FEB - Usakti
Anteseden dan konsekuensi sikap viewers pada food vlogger sate taichan di channel youtube
FEB - Usakti
Anteseden dan konsekuensi affective identification dan satisfaction pada restoran cepat saji
FEB - Usakti
Pengaruh attitude, subjective norm, perceived behavioral control, halal awareness terhadap purchase intention
FEB - Usakti
Peran customer engagement dalam memediasi pengaruh gamification terhadap repurchase intention
FEB - Usakti
Pengaruh social media marketing dan price terhadap purchase intention melalui brand image
FEB - Usakti
Pengaruh e-wom terhadap purchase intention konsumen melalui brand equity pada apparel brands
FEB - Usakti
Pengaruh service quality terhadap customer loyalty yang dimediasi customer satisfaction di e-commerce.
FEB - Usakti
Pengaruh customer satisfaction, brand image dan brand love terhadap brand loyalty restoran fast food di jakarta
FEB - Usakti
Pengaruh country of origin terhadap purchase intention pada pasar smartphone di indonesia
FEB - Usakti
Dampak influencer social media pada consumer well-being dan purchase intention perspective youtube
FEB - Usakti
Pengaruh credibility social media influencer terhadap purchase intention pada produk skincare
FEB - Usakti
Pengaruh website design, reliable service, trust, personalisation terhadap purcahse intention e-grocery.
FEB - Usakti
Pengaruh service quality, perceived value, storeatmosphere terhadap customer satisfaction danpurchase intention
FEB - Usakti
Pengaruh social presence dan live streaming quality terhadap purchase intention pada e-commerce
FEB - Usakti
Anteseden environmental concerns dan social influence terhadap willingness to pay pada brand eco fashion di jakarta.
FEB - Usakti
Pengaruh brand awareness, brand loyalty dan brand attitude terhadap purchase intention pada aplikasi marketplace.
FEB - Usakti
Hubungan service quality, utilitarian value, hedonic value, customer satisfaction dan word-of-mouth intention
FEB - Usakti
Pengaruh interactional fairness terhadap customer satisfaction dan behavioral intention
FEB - Usakti
Analisis pengaruh kualitas jasa terhadap kepuasan pelanggan pada maskapai penerbangan Riau Airlines
FEB - Usakti
Pengaruh economic drivers dan social drivers terhadap increased purchase intentions melalui customer commitment
FEB - Usakti
Pengaruh harga, aneka ragam produk, kualitas, dan pelayanan karyawan terhadap kepuasan toko
FEB - Usakti
Pengaruh perceived service quality dan perceived price terhadap repurchase intention pada provider telepon genggam
FEB - Usakti
Pengaruh karakteristik lingkungan pembelian terhadap loyalitas pelanggan melalui kepuasaan pelanggan
FEB - Usakti
Pengaruh customer perceived value dan customer satisfaction terhadap behavioral intention
FEB - Usakti
Pengaruh propensity to trust, satisfaction, perceived quality terhadap loyalty melalui trust
FEB - Usakti
Antecedents dari repurchase intention, word-of-mouth dan feedback pada industri penerbangan low cost carrier
FEB - Usakti
Pengaruh customer satisfaction, inertia dan zone of tolerance terhadap customer loyalty
FEB - Usakti
Pengaruh brand image, product involvement, product knowledge terhadap counterfeits purchase intention
FEB - Usakti
Info Koleksi Skripsi
Universitas
Fakultas
- FH (1597)
- FEB (7356)
- FK (2156)
- FKG (3532)
- FTSP (1168)
- FTI (3218)
- FTKE (2524)
- FALTL (2097)
- FSRD (757)