Anteseden perceived value dan konsekuensinya
Info Katalog
File Repositori
Nomor Panggil : 2016_TA_MJ_022121187
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2016
Pembimbing 1 : Adiati Hardjanti
Subyek : E-commerce;Hedonic quality;Purchasing behaviour
Kata Kunci : functional quality, e-service quality, loyalty
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2016_TA_MJ_022121187_Halaman-judul.pdf | 17 | |
| 2. | 2016_TA_MJ_022121187_Bab-1.pdf | 8 | |
| 3. | 2016_TA_MJ_022121187_Bab-2.pdf |
|
|
| 4. | 2016_TA_MJ_022121187_Bab-3.pdf |
|
|
| 5. | 2016_TA_MJ_022121187_Bab-4.pdf |
|
|
| 6. | 2016_TA_MJ_022121187_Bab-5.pdf |
|
|
| 7. | 2016_TA_MJ_022121187_Daftar-pustaka.pdf | ||
| 8. | 2016_TA_MJ_022121187_Lampiran.pdf |
|
P Penelitian ini membahas faktor-faktor yang mempengaruhi online purchasing behaviour, mempertimbangkan hubungan dari service quality, perceived value dan loyalty. Jenis data yang digunakan data kuantitatif. Teknik pengambilan sampel yang digunakan purposive sampling. Metode penelitian yang digunakan adalah analisis Structural Equation Model. Variabel dependen yang digunakan dalam penelitian ini adalah purchasing behaviour, sedangkan variabel intervening perceived value dan loyalty, dan variable independen adalah functional quality, hedonic quality. Hasil penelitian menunjukkan bahwa functional quality dan hedonic quality berpengaruh positif terhadap terhadap perceived value dan perceived value berpengaruh positif terhadap loyalty. Sedangkan loyalty berpengaruh positif terhadap purchasing behavior.
T This study discusses the factors that affect online purchasing behavior, consider the relationship of service quality, perceived value and loyalty. The type of data used quantitative data. The sampling technique used purposive sampling. The method used is the analysis of Structural Equation Model. The dependent variable used in this study are purchasing behavior, while the intervening variables perceived value and loyalty, and the independent variable is the functional quality, hedonic quality. The results showed that the functional quality and hedonic quality positive influence on the perceived value and perceived value positive effect on loyalty. While loyalty positive influence on purchasing behavior.
Pengaruh corporate social responsibility terhadap customer loyalty melalui corporate image dan customer satisfaction
FEB - Usakti
Pengaruh confidence benefit dan special treatment benefit terhadap commitment dan customer loyalty
FEB - Usakti
Pengaruh offline experience terhadap customer loyalty serta dampaknya pada brand equity
FEB - Usakti
Pengaruh brand experience terhadap brand loyalty: peran mediasi brand love dan moderasi brand trust
FEB - Usakti
Pengaruh service quality terhadap customer loyalty yang dimediasi customer satisfaction di e-commerce.
FEB - Usakti
Pengaruh logistic performance terhadap consumer loyalty melalui store image dan consumer satisfaction pada sociolla
FEB - Usakti
Meningkatkan brand equity menggunakan brand love,brand loyalty, brand trust, dan brand affection.
FEB - Usakti
Pengaruh customer satisfaction, brand image dan brand love terhadap brand loyalty restoran fast food di jakarta
FEB - Usakti
Peran trust dalam memediasi pengaruh halal certification terhadap loyalty pada restoran dengan menu jepang di jakarta
FEB - Usakti
Pengaruh brand experience terhadap brand loyalty melalui brand trust dan perceived quality pada sport wear
FEB - Usakti
Pengaruh advertising, public relation, direct marketing, sales promotion terhadap brand loyalty.
FEB - Usakti
Pengaruh brand communication terhadap brand loyalty melalui brand personality kosmetik lokal di Indonesia
FEB - Usakti
Pengaruh brand awareness, brand loyalty dan brand attitude terhadap purchase intention pada aplikasi marketplace.
FEB - Usakti
Pengaruh brand trust, brand affect terhadap purchase loyalty dan attitudinal loyalty pada produk The Body Shop
FEB - Usakti
Pengaruh customer personality traits terhadap loyalty to store melalui trust dan commitment
FEB - Usakti
The effect of store atmosphere on willingness to pay through to store affect and store loyalty
FEB - Usakti
Pengaruh hedonic shopping motivation dan supermarket attribut terhadap shopper loyalty pada supermarket Hero
FEB - Usakti
Efek moderating loyalty program membership dalam pengaruh relationship commitment terhadap relational outcomes
FEB - Usakti
Pengaruh karakteristik lingkungan pembelian terhadap loyalitas pelanggan melalui kepuasaan pelanggan
FEB - Usakti
Pengaruh propensity to trust, satisfaction, perceived quality terhadap loyalty melalui trust
FEB - Usakti
Pengaruh customer satisfaction, inertia dan zone of tolerance terhadap customer loyalty
FEB - Usakti
Hubungan antara relationship quality, cooperation dan customer loyalty pada bisnis waralaba
FEB - Usakti
Anticident and outcomes dari brand personality pada para pengguna vidoe game playstation
FEB - Usakti
Pengaruh training nd development terhadap job loyalty melalui job satisfaction di PT Surya Karya Mandiri
FEB - Usakti
Pengaruh brand love terhadap word of mouth, purchase intention dan brand loyalty merek mobil
FEB - Usakti
Pengaruh brand service quality, satisfaction, trust dan preference terhadap brand loyalty
FEB - Usakti
Pengaruh spokes-character terhadap brand awareness dan perceived quality dalam menciptakan brand loyalty
FEB - Usakti
Pengaruh kemasan, harga, dan kesadaran merek terhadap loyalitas merek pada produk "Mini Oreo"
FEB - Usakti
pengaruh kualitas produk terhadap e-loyalty melalui e-satisfaction pada pusat belanja online Lazada Indonesia
FEB - Usakti
Info Koleksi Skripsi
Universitas
Fakultas
- FH (1597)
- FEB (7359)
- FK (2156)
- FKG (3532)
- FTSP (1168)
- FTI (3279)
- FTKE (2524)
- FALTL (2097)
- FSRD (759)