Anteseden dan konsekuensi terhadap purchase intention of eco fashion
Info Katalog
File Repositori
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2025
Pembimbing 1 : Fatik Rahayu
Pembimbing 2 : Fatik Rahayu
Kata Kunci : Purchase Intention of Eco Fashion, Altruism, Willingness to Pay, eWOM, Social Influence, Enviroment
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2025_SK_SMJ_022002204003_Halaman-Judul.pdf | 8 | |
| 2. | 2025_SK_SMJ_022002204003_Surat-Pernyataan-Revisi-Terakhir.pdf | 1 | |
| 3. | 2025_SK_SMJ_022002204003_Surat-Hasil-Similaritas.pdf | 1 | |
| 4. | 2025_SK_SMJ_022002204003_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf | 1 | |
| 5. | 2025_SK_SMJ_022002204003_Lembar-Pengesahan.pdf | 4 | |
| 6. | 2025_SK_SMJ_022002204003_Pernyataan-Orisinalitas.pdf | 1 | |
| 7. | 2025_SK_SMJ_022002204003_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf | 1 | |
| 8. | 2025_SK_SMJ_022002204003_Bab-1.pdf | 5 | |
| 9. | 2025_SK_SMJ_022002204003_Bab-2.pdf | 10 |
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| 10. | 2025_SK_SMJ_022002204003_Bab-3.pdf | 10 |
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| 11. | 2025_SK_SMJ_022002204003_Bab-4.pdf | 12 |
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| 12. | 2025_SK_SMJ_022002204003_Bab-5.pdf | 2 | |
| 13. | 2025_SK_SMJ_022002204003_Daftar-Pustaka.pdf | 2 | |
| 14. | 2025_SK_SMJ_022002204003_Lampiran.pdf | 14 |
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P Penelitian ini bertujuan menguji dan menganalisis peran Enviroment Concern, Social Influence, dan Altruism terhadap Purchase Intention of Eco Fashion dan Purchase Intention of Eco Fashion terhadap eWOM dan Willingness to Pay. Sampel yang digunakan pada penelitian ini sebanyak 125 responden. Metode Teknik pengambilan sampel yang digunakan adalah purposive sampling. Data dianalisis menggunakan metode Structural Equation Model (SEM). Hasil dari penelitian ini adalah: (1) Enviroment Concern berpengaruh positif terhadap Purchase Intention of Eco Fashion, (2) Social Influence berpengaruh positif terhadap Purchase Intention of Eco Fashion, (3) Altruism berpengaruh positif terhadap Purchase Intention of Eco Fashion, (4) Purchase Intention of Eco Fashion berpengaruh positif terhadap eWOM, (5) Purchase Intention of Eco Fashion berpengaruh positif terhadap Willingness to pay, dan (6) eWOM berpengaruh positif terhadap Willingness to pay.
T This study aims to examine and analyze the roles of Enviroment Concern, Social Influence, and Altruism on Purchase Intention of Eco Fashion and the impact of Purchase Intention of Eco Fashion on eWOM and Willingness to Pay. The sample used in this research consisted of 125 respondents. The sampling technique employed was purposive sampling. Data were analyzed using the Structural Equation Model (SEM) method. The results of this study are: (1) Enviroment Concern has a positive effect on Purchase Intention of Eco Fashion, (2) Social Influence has a positive effect on Purchase Intention of Eco Fashion, (3) Altruism has a positive effect on Purchase Intention of Eco Fashion, (4) Purchase Intention of Eco Fashion has a positive effect on eWOM, (5) Purchase Intention of Eco Fashion has a positive effect on Willingness to Pay, and (6) eWOM has a positive effect on Willingness to Pay.
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