Pengaruh content marketing fashion local,brand eudaimonia terhadap feasibility.

DETAIL KOLEKSI

Pengaruh content marketing fashion local,brand eudaimonia terhadap feasibility.

Oleh : Salsabila Dwi Putri

Info Katalog

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2025

Pembimbing 1 : Sri Vandayuli Riorini

Pembimbing 2 : Hermanto Yaputra

Kata Kunci : Content Marketing, Eudaimonia, Feasibility.

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.
1.	2025_SK_SMJ_022002002064_Halaman-Judul.pdf	11
2.	2025_SK_SMJ_022002002064_Surat-Pernyataan-Revisi-Terakhir.pdf	1
3.	2025_SK_SMJ_022002002064_Surat-Hasil-Similaritas.pdf	1
4.	2025_SK_SMJ_022002002064_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf	1
5.	2025_SK_SMJ_022002002064_Lembar-Pengesahan.pdf	6
6.	2025_SK_SMJ_022002002064_Pernyataan-Orisinalitas.pdf	1
7.	2025_SK_SMJ_022002002064_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf	1
8.	2025_SK_SMJ_022002002064_Bab-1.pdf	8
9.	2025_SK_SMJ_022002002064_Bab-2.pdf	15
10.	2025_SK_SMJ_022002002064_Bab-3.pdf	14
11.	2025_SK_SMJ_022002002064_Bab-4.pdf	9
12.	2025_SK_SMJ_022002002064_Bab-5.pdf	2
13.	2025_SK_SMJ_022002002064_Daftar-Pustaka.pdf	6
14.	2025_SK_SMJ_022002002064_Lampiran.pdf	15

Abstrak
Abstract

T Tujuan Penelitian ini adalah untuk menganalisis pengaruh antara ContentMarketing terhadap Eudaimonia, pengaruh antara Content Marketing terhadapFeasibility, pengaruh antara Eudaimonia terhadap Feasibility. Penelitian inimenggunakan alat ukur berupa kuesioner yang disebarkan kepada responden yangmemiliki akun sosial media dan mengikuti akun sosial media beauty influencer.Metode pengambilan sampel dalam penelitian ini adalah metode non probabilitysampling. Tehnik pengambilan sampel menggunakan purposive sampling. Analisisdata yang dipakai adalah Structural Equation Model (SEM) guna menilai pengaruhantar variable dengan menggunakan Software AMOS 22Hasil yang diharapkan dalam penelitian ini disimpulkan sebagai berikut,yaitu terdapat pengaruh positif Content Marketing terhadap Feasibility, pengaruhpositif Feasibility terhadap Eudaimonia, pengaruh positif Content Marketingterhadap Eudaimonia.

T The purpose of this study is to analyse the influence between ContentMarketing on Eudaimonia, the influence between Content Marketing on Feasibility,the influence between Eudaimonia on Feasibility. This study uses a measuring toolin the form of a questionnaire distributed to respondents who have social mediaaccounts and follow beauty influencer social media accounts. The sampling methodin this study is non probability sampling method. The sampling technique usespurposive sampling. The data analysis used is the Structural Equation Model(SEM) to assess the influence between variables using AMOS 22 software.The expected results in this study are concluded as follows, namely there isa positive influence of Content Marketing on Feasibility, a positive influence ofFeasibility on Eudaimonia, a positive influence of Content Marketing onEudaimonia