Anteseden dan konsekuensi emotional attachment pada industri skincare.
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File Repositori
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2025
Pembimbing 1 : Fatik Rahayu
Pembimbing 2 : Mahasiswa
Kata Kunci : Emotional Attachment, Generation Z, Influencer Attractiveness, Influencer Support, Skincare.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
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| 1. | 2025_SK_SMJ_022002006027_Halaman-Judul.pdf | ||
| 2. | 2025_SK_SMJ_022002006027_Surat-Pernyataan-Revisi-Terakhir.pdf | 1 | |
| 3. | 2025_SK_SMJ_022002006027_Surat-Hasil-Similaritas.pdf | 1 | |
| 4. | 2025_SK_SMJ_022002006027_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf | 1 | |
| 5. | 2025_SK_SMJ_022002006027_Lembar-Pengesahan.pdf | 1 | |
| 6. | 2025_SK_SMJ_022002006027_Pernyataan-Orisinalitas.pdf | 1 | |
| 7. | 2025_SK_SMJ_022002006027_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf | 1 | |
| 8. | 2025_SK_SMJ_022002006027_Bab-1.pdf | ||
| 9. | 2025_SK_SMJ_022002006027_Bab-2.pdf |
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| 10. | 2025_SK_SMJ_022002006027_Bab-3.pdf |
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| 11. | 2025_SK_SMJ_022002006027_Bab-4.pdf |
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| 12. | 2025_SK_SMJ_022002006027_Bab-5.pdf | ||
| 13. | 2025_SK_SMJ_022002006027_Daftar-Pustaka.pdf | ||
| 14. | 2025_SK_SMJ_022002006027_Lampiran.pdf |
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P Penelitian ini bertujuan menguji dan menganalisis peran emotional attachment dalam memediasi pengaruh Attractiveness, Expertise, dan Trustworthiness terhadap Purchase Intention pada industri skincare. Sampel yang digunakan pada penelitian ini sebanyak 209 responden. Metode Teknik pengambilan sampel yang digunakan adalah purposive sampling. Data dianalisis menggunakan metode Structural Equation Model (SEM). Hasil dari penelitian ini adalah: (1) Attractiveness tidak berpengaruh positif secara langsung terhadap Purchase Intention, (2) Attractiveness berpengaruh positif terhadap Purchase Intention yang dimediasi oleh Emotional Attachment (3) Expertise berpengaruh positif secara langsung terhadap Purchase Intention, (4) Expertise berpengaruh positif terhadap Purchase Intention yang dimediasi oleh Emotional Attachment, (5) Trustworthiness berpengaruh positif secara langsung terhadap Purchase Intention, dan (6) Trustworthiness berpengaruh positif terhadap Purchase Intention yang dimediasi oleh Emotional Attachment.
T This study aims to examine and analyze the role of emotional attachment in mediating the influence of attractiveness, expertise, and trustworthiness on purchase intention in the skincare industry. The sample used in this study consists of 209 respondents. The sampling technique employed is purposive sampling. The data were analyzed using the Structural Equation Model (SEM) method. The results of the study are as follows: (1) Attractiveness does not have a direct positive effect on purchase intention, (2) Attractiveness has a positive effect on purchase intention when mediated by emotional attachment, (3) Expertise has a direct positive effect on purchase intention, (4) Expertise has a positive effect on purchase intention when mediated by emotional attachment, (5) Trustworthiness has a direct positive effect on purchase intention, and (6) Trustworthiness has a positive effect on purchase intention when mediated by emotional attachment.
Peran emotional attachment dalam memediasi pengaruh self-brand connection terhadap positive word of mouth.
FEB - Usakti
Hubungan antara service performance dengan emotional brand melalui emotional attachment
FEB - Usakti
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