Anteseden dan konsekuensi dari influencer attachment

DETAIL KOLEKSI

Anteseden dan konsekuensi dari influencer attachment

Oleh : Wafa Azzahra Hassya Harahap

Info Katalog

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2025

Pembimbing 1 : Fatik Rahayu

Pembimbing 2 : Mahasiswa

Kata Kunci : Keywords: Homophily, Social Presence, Physical Attractiveness, Attachment, Loyalty to the Influencer

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.
1.	2025_SK_SMJ_022002106027_Halaman-Judul.pdf
2.	2025_SK_SMJ_022002106027_Surat-Pernyataan-Revisi-Terakhir.pdf	1
3.	2025_SK_SMJ_022002106027_Surat-Hasil-Similaritas.pdf	1
4.	2025_SK_SMJ_022002106027_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf	1
5.	2025_SK_SMJ_022002106027_Lembar-Pengesahan.pdf	4
6.	2025_SK_SMJ_022002106027_Pernyataan-Orisinalitas.pdf	1
7.	2025_SK_SMJ_022002106027_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf	1
8.	2025_SK_SMJ_022002106027_Bab-1.pdf
9.	2025_SK_SMJ_022002106027_Bab-2.pdf
10.	2025_SK_SMJ_022002106027_Bab-3.pdf
11.	2025_SK_SMJ_022002106027_Bab-4.pdf
12.	2025_SK_SMJ_022002106027_Bab-5.pdf
13.	2025_SK_SMJ_022002106027_Daftar-Pustaka.pdf
14.	2025_SK_SMJ_022002106027_Lampiran.pdf

Abstrak
Abstract

T Tujuan penelitian ini adalah menganalisis pengaruh Homophily, Social Presence, dan Physical Attractiveness terhadap Attachment, serta dampaknya pada Loyalty to the Influencer, Advertising Perception, Advertising Credibility, dan Advertising Resistance. Teknik pengambilan sampel dalam penelitian ini menggunakan metode â€œpurposive samplingâ€ dengan kriteria responden adalah individu pengguna media sosial yang aktif yang harus mengikuti setidaknya satu micro-influencer dengan (10.000â€“100.000) pengikut. Penelitian ini menggunakan data primer yang diperoleh melalui kuesioner yang didistribusikan kepada 231 responden. Data dianalisis dengan metode SEM yang dijalankan oleh program AMOS. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh positif Homophily, Social Presence, dan Physical Attractiveness terhadap Attachment, serta pengaruh positif Attachment terhadap Loyalty to the Influencer, Advertising Perception, Advertising Credibility, dan Advertising Resistance.Kata Kunci: Homophily, Social Presence, Physical Attractiveness, Attachment, Loyalty to the Influencer, Advertising Perception, Advertising Credibility, Advertising Resistance.

T The purpose of this study is to analyze the influence of Homophily, Social Presence, and Physical Attractiveness on Attachment, and its impact on Loyalty to the Influencer, Advertising Perception, Advertising Credibility, and Advertising Resistance. The sampling technique in this study uses the â€œpurposive samplingâ€ method with the criteria that respondents are active social media users who must follow at least one micro-influencer with (10,000-100,000) followers. This study used primary data obtained through questionnaires distributed to 231 respondents. The data were analyzed using the SEM method run by the AMOS program. The results of this study indicate that there is a positive influence of Homophily, Social Presence, and Physical Attractiveness on Attachment, as well as a positive influence of Attachment on Loyalty to the Influencer, Advertising Perception, Advertising Credibility, and Advertising Resistance.Keywords: Homophily, Social Presence, Physical Attractiveness, Attachment, Loyalty to the Influencer, Advertising Perception, Advertising Credibility, Advertising Resistance.