Anteseden & konsekuensi kepuasan membership fitness center di jakarta timur

DETAIL KOLEKSI

Anteseden & konsekuensi kepuasan membership fitness center di jakarta timur

Oleh : Bagas Wicaksono

Info Katalog

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2025

Pembimbing 1 : Diah Astarini

Pembimbing 2 : Mahasiswa

Kata Kunci : perceived quality, customer engagement, perceived value, satisfaction, future intention.

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.
1.	2025_SK_SMJ_022002001253_Halaman-Judul.pdf	10
2.	2025_SK_SMJ_022002001253_Surat-Pernyataan-Revisi-Terakhir.pdf	1
3.	2025_SK_SMJ_022002001253_Surat-Hasil-Similaritas.pdf	1
4.	2025_SK_SMJ_022002001253_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf	1
5.	2025_SK_SMJ_022002001253_Lembar-Pengesahan.pdf	4
6.	2025_SK_SMJ_022002001253_Pernyataan-Orisinalitas.pdf	1
7.	2025_SK_SMJ_022002001253_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf	1
8.	2025_SK_SMJ_022002001253_Bab-1.pdf	10
9.	2025_SK_SMJ_022002001253_Bab-2.pdf	15
10.	2025_SK_SMJ_022002001253_Bab-3.pdf	22
11.	2025_SK_SMJ_022002001253_Bab-4.pdf	18
12.	2025_SK_SMJ_022002001253_Bab-5.pdf	4
13.	2025_SK_SMJ_022002001253_Daftar-Pustaka.pdf	4
14.	2025_SK_SMJ_022002001253_Lampiran.pdf	21

Abstrak
Abstract

P Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi satisfaction adalah perceived quality, customer engagement dan perceived value, dan konsekuensi nya adalah future intention. Penelitian ini dilakukan pada individu yang mempunyai membership fitness center di Jakarta Timur. Data penelitian diperoleh melalui kuesioner online dan offline menggunakan google form yang disebarkan kepada 219 responden. Dari 219 responden terdapat 12 data yang tidak bisa di analisis sehingga hanya terdapat 207 responden yang dapat di olah. Teknik penarikan sampel yang digunakan dalam penelitian ini yaitu purposive sampling. Alat analisis data yang digunakan adalah Structural Equation Model (SEM). Hasil penelitian ini menyimpulkan bahwa variabel perceived quality berpengaruh positif terhadap perceived value, customer engagement berpengaruh positif terhadap perceived value, perceived quality berpengaruh positif terhadap satisfaction, customer engagement berpengaruh positif terhadap satisfaction, perceived value tidak berpengaruh terhadap satisfaction, dan satisfaction berpengaruh positif terhadap future intention. Penelitian mendatang disarankan untuk menambahkan varibel lain seperti trust untuk memediasi varibel perceived value terhadap satisfaction dan memperluas cakupan wilayah penelitian.

T This research aims to analyze the factors that influence satisfaction, which are perceived quality, customer engagement and perceived value, and the consequence is future intention. This research was conducted on individuals who have a fitness center membership in East Jakarta. The research data were obtained through online and offline questionnaires using Google Forms distributed to 219 respondents. Out of the 219 respondents, 12 data could not be analyzed, leaving only 207 respondents whose data could be processed. The sampling technique used in this research is purposive sampling. The data analysis tool used is the Structural Equation Model. (SEM). The results of this study conclude that the perceived quality variable has a positive effect on perceived value, customer engagement has a positive effect on perceived value, perceived quality has a positive effect on satisfaction, customer engagement has a positive effect on satisfaction, perceived value does not affect satisfaction, and satisfaction has a positive effect on future intention. Future research is recommended to add other variables such as trust to mediate the perceived value towards satisfaction and to expand the scope of the research area.