Peran self-brand connection dalam memediasi pengaruh image satisfaction terhadap online purchase intention
Info Katalog
File Repositori
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2024
Pembimbing 1 : Sri Vandayuli Riorini
Kata Kunci : Image Satisfaction, Self-brand Connection, Online Purcahse Intention.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2024_SK_SMJ_022002001254_Halaman-Judul.pdf | ||
| 2. | 2024_SK_SMJ_022002001254_Surat-Pernyataan-Revisi-Terakhir.pdf | 1 | |
| 3. | 2024_SK_SMJ_022002001254_Surat-Hasil-Similaritas.pdf | 1 | |
| 4. | 2024_SK_SMJ_022002001254_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf | 1 | |
| 5. | 2024_SK_SMJ_022002001254_Lembar-Pengesahan.pdf | 4 | |
| 6. | 2024_SK_SMJ_022002001254_Pernyataan-Orisinalitas.pdf | 1 | |
| 7. | 2024_SK_SMJ_022002001254_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf | 1 | |
| 8. | 2024_SK_SMJ_022002001254_Bab-1.pdf | 8 | |
| 9. | 2024_SK_SMJ_022002001254_Bab-2.pdf | 10 |
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| 10. | 2024_SK_SMJ_022002001254_Bab-3.pdf | 16 |
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| 11. | 2024_SK_SMJ_022002001254_Bab-4.pdf | 10 |
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| 12. | 2024_SK_SMJ_022002001254_Bab-5.pdf | 4 | |
| 13. | 2024_SK_SMJ_022002001254_Daftar-Pustaka.pdf | ||
| 14. | 2024_SK_SMJ_022002001254_Lampiran.pdf | 20 |
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P Penelitian ini bertujuan untuk menganalisis peran Self-brand Connection, dalam memediasi pengaruh Image Satisfaction, terhadap Online Purcahse Intention. Data diperoleh dengan menyebarkan kuesioner secara online kepada konsumen yang memiliki akun media sosial dan mengikuti akun media sosial beauty influencer. Jumlah sampel yang digunakan dalam penelitian ini sebanyak 150 responden dengan Teknik pengambilan sampel yaitu purposive sampling. Metode analisis data yang digunakan dalam penelitian ini adalah Structural Equation Model (SEM), software AMOS 21, dan Sobel Test.Hasil penelitian ini menunjukan bahwa Image Satisfaction berpengaruh positif terhadap Self-brand Connection, Self-brand Connection berpengaruh positif terhadap Online Purcahse Intention, Image Satisfaction tidak berpengaruh positif terhadap Online Purcahse Intention, Image Satisfaction berpengaruh positif terhadap Online Purcahse Intention yang dimediasi oleh Self-brand Connection.
T This study aims to analyze the role of Self-brand Connection, in mediating the influence of Image Satisfaction, on Online Purcahse Intention. Data was obtained by distributing questionnaires online to consumers who have social media accounts and follow beauty influencer social media accounts. The number of samples used in this study were 150 respondents with the sampling technique, namely purposive sampling. The data analysis method used in this research is Structural Equation Model (SEM), AMOS 21 software, and Sobel Test.The results of this study indicate that Image Satisfaction has a positive effect on Self-brand Connection, Self-brand Connection has a positive effect on Online Purcahse Intention, Image Satisfaction has no positive effect on Online Purcahse Intention, Image Satisfaction has a positive effect on Online Purcahse Intention mediated by Self-brand Connection.
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Pengaruh endorse credibility dan selp-brand connection terhadap consumer-based brand equity
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Analisis brand experience sebagai faktor yang memediasi hubungan antara self-brand connection dan brand loyalty
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