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Anteseden dan konsekuensi attitude towards mobile shopping


Oleh : Zidan Kurnia Febryan

Info Katalog

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2024

Pembimbing 1 : Robert Kristaung

Kata Kunci : Price, Time Convenience, Shopping Security, Delivery, Post-Sale Service

Saat ini file hanya dapat diakses dari perpustakaan.

Status : Lengkap

P Penelitian ini bertujuan untuk menganalisis pengaruh anteseden dan konsekuensi yang terdiri dari Price, Time Convenience, Shopping Security, Delivery dan Post-Sale Service berpengaruh positif terhadap Attitude Towards Mobile Shopping serta pengaruh positif Attitude Towards Mobile Shopping terhadap Intention To Shop Using A Mobile App. Penelitian ini dilakukan pada 210 konsumen yang berbelanja online menggunakan aplikasi smartphone dalam 6 bulan terakhir. Data penelitian diperoleh melalui kuesioner online (google form). Teknik penarikan sampel yang digunakan dalam penelitian ini yaitu purposive sampling. Alat analisis data yang digunakan adalah Structural Equation Model (SEM). Hasil penelitian ini menyimpulkan bahwa variabel Price, Time Convenience, Shopping Security, Delivery dan Post-Sale Service berpengaruh positif terhadap Attitude Towards Mobile shopping. Selanjutnya, Attitude Towards Mobile Shopping berpengaruh positif terhadap Intention To Shop Using A Mobile App.

T This research aims to analyze the influence of antecedents and consequence of Price, Time Convenience, Shopping Security, Delivery and Post-Sale Service has a positive on Attitude Towards Mobile Shopping as well as the influence positive Attitude Towards Mobile Shopping on Intention To Shop Using A Mobile App. This research was conducted on 210 consumers who shopped online using smartphone applications in the last 6 months. Research data was obtained through an online questionnaire (google form). The sampling technique used in this research is purposive sampling. The data analysis tool used is the Structural Equation Model (SEM). The results of this research conclude that the Price, Time Convenience, Shopping Security, Delivery and Post-Sale Service influence positive Attitude Towards Mobile Shopping. Furthermore, Attitude Towards Mobile Shopping has a positive effect on Intention To Shop Using A Mobile App.

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