Efek moderating loyalty program membership dalam pengaruh relationship commitment terhadap relational outcomes
Info Katalog
File Repositori
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2010
Pembimbing 1 : Ina Oktaviana Matusin
Subyek : Customer loyalty;customer services;customer relations
Kata Kunci : relationship commitment, loyalty program membership, personal referrals, personal information sharin
Status Posting : Published
Status : Lengkap
File Repositori
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| 1. | 2010_TA_MJ_022050054_1.pdf |
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| 2. | 2010_TA_MJ_022050054_2.pdf |
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| 3. | 2010_TA_MJ_022050054_3.pdf |
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| 4. | 2010_TA_MJ_022050054_4.pdf |
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| 5. | 2010_TA_MJ_022050054_5.pdf |
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| 6. | 2010_TA_MJ_022050054_6.pdf |
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| 7. | 2010_TA_MJ_022050054_7.pdf |
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P Penelitian ini membahas apakah Loyalty Program Membership sebagai variabel moderating berpengaruh kuat dalam pengaruh positif Rel ationship Commitment terhadap Personal referrals, Personal Information Sharing, Marketing Research Support, Complaint Feedback, Openness to firm Promotions, dan Increasing Purchases. Data diperoleh dengan menyebarkan kuesioner kepada 240 responden yang merupakan pelanggan department store yang terdiri dari 120 responden member, dan 120 responden non member. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Alat analisis yang digunakan adalah Simple Regression Analysis dengan menggunakan program software SPSS versi 15.0. Hasil pengujian hipotesis menunjukkan bahwa Relationship Commitment memiliki pengaruh positif terhadap Personal Referrals, Personal Information Sharing, Marketing Research Support, Complaint Feedback, Openness to Firm Promotions, Increasing Purchases yang di moderasi Loyalty Program Membership.
T This research is observing about exist influence Loyalty Program Membership as variable as moderating in affecting positive and strongly between Relationship Commitment on Personal RefetTals, Personal Information Sharing,Marketing Research Support, Complaint Feedback, Openness to Firm Promotions, and Increasing Purchases. Data was gathered by spreading the questionare to 240 respondents in which respondent are customer of department store, one that consisting of 120 respondents member, and 120 respondents non member. Sampling technique was using a purposive sampling. The analysis tool used was Simple Regression Analysis using program SPSS version 15.0 software. The hypotesis testing res ults shows that Relationship Commitment has a positive effect on Personal Referrals, Personal Information Sharing, Marketing Research Support, Complaint Feedback, Openness to Firm Promotions, and Increasing Purchases on moderated by Loyalty Program Membership.
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