Anteseden customer loyalty
T Tujuan penelitian ini yaitu untuk mengetahui pengaruh faktor Logistik Service Quality e-commerce terhadap Customer Satisfaction dan Customer Loyalty. Populasi dalam penelitian ini adalah pengguna e-commerce Shopee di Bekasi. Teknik pengambilan sampel yang digunakan adalah purposive sampling dengan 198 responden. Jenis penelitian ini adalah penelitian kuantitatif dengan teknik pengumpulan data menyebarkan kuesioner melalaui google form menggunakan skala likert 1 sampai 5. Penelitian ini menggunakan metode Structural Equation Modeling (SEM) melalui program software AMOS untuk mengolah data. Hasil penelitian menunjukkan bahwa Order Accurancy tidak berpengaruh positif terhadap Customer Satisfaction, Order Condition tidak berpengaruh positif terhadap Customer Satisfaction, Timeliness tidak berpengaruh positif terhadap Customer Satisfaction, Order Discrepancy Hadling berpengaruh positif terhadap Customer Satisfaction, Customer Satisfaction berpengaruh positif terhadap Customer Loyalty.
T The purpose of this study is to determine the influence factors of e-commerce Service Quality Logistics on Customer Satisfaction and Customer Loyalty. The population in this study are Shopee e-commerce users in Bekasi. The sampling technique used was purposive sampling with 198 respondents. This type of research is quantitative research with data collection techniques distributing questionnaires via Google form using a Likert scale of 1 to 5. This research uses the Structural Equation Modeling (SEM) method through the AMOS software program to process data. The results showed that Order Accuracy had no positive effect on Customer Satisfaction, Order Condition had no positive effect on Customer Satisfaction, Timeliness had no positive effect on Customer Satisfaction, Order Discrepancy Hadling had a positive effect on Customer Satisfaction, Customer Satisfaction had a positive effect on Customer Loyalty.