Faktor-faktor yang mempengaruhi e-commerce shopping behavior pada saat pandemi covid-19

DETAIL KOLEKSI

Faktor-faktor yang mempengaruhi e-commerce shopping behavior pada saat pandemi covid-19

Oleh : Gayantri Maurie Septianingrum

Info Katalog

Nomor Panggil : 022001801115

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2022

Pembimbing 1 : Aekram Faisal

Subyek : Commerce - Marketing;Marketing - Management

Kata Kunci : convenient, psychology, trust, payment methode, product variety, perceived usefullness.

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.
1.	2022_TA_SMJ_022001801115_Halaman-Judul.pdf	11
2.	2022_TA_SMJ_022001801115_Lembar-Pengesahan.pdf	6
3.	2022_TA_SMJ_022001801115_Bab-1-Pendahuluan.pdf	7
4.	2022_TA_SMJ_022001801115_Bab-2-Tinjauan-Pustaka.pdf	11
5.	2022_TA_SMJ_022001801115_Bab-3-Metode-Penelitian.pdf	19
6.	2022_TA_SMJ_022001801115_Bab-4-Analisis-dan-Pembahasan.pdf	18
7.	2022_TA_SMJ_022001801115_Bab-5-Kesimpulan.pdf	5
8.	2022_TA_SMJ_022001801115_Daftar-Pustaka.pdf	4
9.	2022_TA_SMJ_022001801115_Lampiran.pdf	16

Abstrak
Abstract

P Penelitian ini bertujuan untuk menganalisis pengaruh convenient factor, psychologyfactor, trust factor, payment method factor, product variety factor, perceived usefullness,pada e-Commerce shopping behavior. Data diperoleh dengan menyebarkan kuesionersecara online kepada pengguna e-commerce iyang i aktif melakukan pembelian onlineselama sebulan terakhir. Sampel yang digunakan pada penelitian ini sebanyak 200responden. Metode penarikan sampel yang digunakan dalam penelitian ini yaitupurposive sampling. Metode analisis data yang digunakan pada penelitian ini untukmenganalisa pengaruh antar variabel-variabel yang dimiliki menggunakan metodeRegresi Linear Berganda dengan bantuan software SPSS 25.Hasil Penelitian ini menyimpulkan bahwa convenient factor berpengaruh positifterhadap e-commerce shopping behavior, psychology factor berpengaruh positifterhadap e-commerce shopping behavior, trust factor berpengaruh positif terhadap ecommerceshopping behavior, payment methode factor berpengaruh positif terhadap ecommerceshopping behavior, product variety factor berpengaruh positif terhadap ecommerceshopping behavior, perceived usefullnes berpengaruh positif terhadap ecommerce shopping behavior.

T This study aims to analyze the effect of convenient factor, psychology factor, trustfactor, payment method factor, product variety factor, perceived usefulness, on ecommerceshopping behavior. The data was obtained by distributing onlinequestionnaires for e-commerce users to me who have been actively making onlinepurchases for the past month. The sample used in this study were 200 respondents. Thesampling method used in this research is purposive sampling. The data analysis methodused in this study was to analyze the effect between the variables possessed using theMultiple Linear Regression method with the help of SPSS 25 software.The results of this study conclude that Convenient factor has a positive effect on ecommerceshopping behavior, psychology factor has a positive effect on e-commerceshopping behavior, trust factor has a positive effect on e-commerce shopping behavior,payment methods factor have a positive effect on e-commerce shopping behavior,product variety factor has a positive effect on e-commerce shopping behavior, perceivedusefulness has a positive effect on e-commerce shopping behavior.