Anteseden dari online purchase intention
Info Katalog
File Repositori
Nomor Panggil : 022001801272
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2022
Pembimbing 1 : Asep Hermawan
Subyek : Consumer satisfaction;Marketing - Management
Kata Kunci : internet self-efficacy, perceived aesthetics, perceived benefits, perceived risk, trusts.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2022_TA_SMJ_022001801272_Halaman-Judul.pdf | 10 | |
| 2. | 2022_TA_SMJ_022001801272_Lembar-Pengesahan.pdf | ||
| 3. | 2022_TA_SMJ_022001801272_Bab-1-Pendahuluan.pdf | 8 | |
| 4. | 2022_TA_SMJ_022001801272_Bab-2-Tinjauan-Pustaka.pdf | 24 |
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| 5. | 2022_TA_SMJ_022001801272_Bab-3-Metode-Penelitian.pdf | 18 |
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| 6. | 2022_TA_SMJ_022001801272_Bab-4-Analisis-dan-Pembahasan.pdf |
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| 7. | 2022_TA_SMJ_022001801272_Bab-5-Kesimpulan.pdf |
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| 8. | 2022_TA_SMJ_022001801272_Daftar-Pustaka.pdf | 8 | |
| 9. | 2022_TA_SMJ_022001801272_Lampiran.pdf | 11 |
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P Penelitian ini bertujuan untuk mengetahui : (1) pengaruh internet self-efficacy,perceived aestethic, perceived benefit, perceived risk dan trust terhadap onlinepurchase intention; (2) pengaruh internet self-efficacy dan perceived aestheticsterhadap online purchase intention melalui perceived benefit; (3) pengaruhperceived risk terhadap trust; dan (4) pengaruh perceived risk terhadap onlinepurchase intention melalui trust. Penelitian ini adalah penelitian kuantitatifdengan desain penelitian eksplanatori. Populasi dalam penelitian ini adalahpenduduk di Kota Bengkulu yakni berjenis kelamin perempuan dengan rentankelompok umur 25-54. Sampel dalam penelitian ini adalah 90 orang respondendengan menggunakan purposive sampling. Metode pengumpulan data padapenelitian ini menggunakan kuesioner yang dilakukan secara online yakni melaluigoogle form. Metode analisis data yang akan digunakan dalam penelitian iniadalah Analisis Statistik Deskriptif dan Analisis Statistika menggunakan SEMPLSdengan menggunakan Software SmartPLS 3.0. Berdasarkan hasil ditemukanbahwa : (1) Internet self efficacy, perceived benefit dan trust berpengaruh positifsignifikan terhadap online purchase intention; (2) Perceived aesthetics, perceived risk berpengaruh negatif sigifikan terhadap online purchase intention; (3) Internetself efficacy berpengaruh positif signifikan secara tidak langsung terhadap onlinepurchase intention melalui perceived benefit; (4) Perceived aestheticsberpengaruh negatif signifikan secara tidak langsung terhadap online purchaseintention melalui perceived benefit; (5) Perceived risk berpengaruh positifsignifikan terhadap trust; (6) Perceived risk berpengaruh positif signifikanterhadap online purchase intention melaui trust.
T This study aims to determine: (1) the effect of internet self-efficacy, perceivedaesthetic, perceived benefit, perceived risk and trust on online purchase intention;(2) the influence of internet self-efficacy and perceived aesthetics on onlinepurchase intention through perceived benefits; (3) the effect of perceived risk ontrust; and (4) the effect of perceived risk on online purchase intention throughtrust. This research is a quantitative research with an explanatory researchdesign. The population in this study were residents in Bengkulu City, namelywomen with a vulnerable age group of 25-54. The sample in this study were 90respondents using purposive sampling. The data collection method in this studyused a questionnaire conducted online, namely through the google form. The dataanalysis method that will be used in this research is Descriptive StatisticalAnalysis and Statistical Analysis using SEM-PLS using SmartPLS 3.0 Software.Based on the results, it was found that: (1) Internet self-efficacy, perceived benefitand trust had a significant positive effect on online purchase intention; (2)Perceived aesthetics, perceived risk has a significant negative effect on onlinepurchase intention; (3) Internet self-efficacy has a significant positive indirecteffect on online purchase intention through perceived benefits; (4) Perceivedaesthetics has an indirect significant negative effect on online purchase intentionthrough perceived benefits; (5) Perceived risk has a significant positive effect ontrust; (6) Perceived risk has a significant positive effect on online purchaseintention through trust.
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