T This reserach mainly explored the antecedents and consequences credibility and parasocial interaction to create customer purchase intentions. A questionnaire survey was conducted with convenience sampe online and offline, with total 210 responses were collected from respondents who have watched beauty video blog for this past a month. Non Probability Sampling were used to collected the data, Structural Equation Model (SEM) analyses using AMOS 26 and SPSS 24 were used to test the hypotheses.The results shows that physical attractiveness and attitude homophily have significant effect towards credibility. Attitude homophily, social attractiveness, and relationship-building motive have significant effect towards parasocial interaction, credibility related with parasocial interaction, and parasocial interaction positively effected purchase intention. However, there is no significant effect was found on the physical attractiveness on parasocial interaction and credibility to purchase intention.