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Peran customer forgiveness dalam memediasi pengaruh service recovery transparency terhadap customer engagement di marketplace


Oleh : Selvia

Info Katalog

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2024

Pembimbing 1 : Aekram Faisal

Kata Kunci : Service recovery transparency, Customer forgiveness, Customer engagement, marketplace

Saat ini file hanya dapat diakses dari perpustakaan.

Status : Lengkap

P Penelitian ini bertujuan untuk menganalisis peran Customer Forgiveness dalammemediasi pengaruh Service Recovery Transparency terhadap Customer Engagementdi industri marketplace. Penelitian ini menggunakan pengambilan sampel padapelanggan yang pernah menyampaikan keluhan kepada customer service marketplace,saat mengalami kendala atau masalah ketika menggunakan aplikasi atau bertransaksidi marketplace. Dapat disimpulkan hasil dari penelitian ini Service RecoveryTransparency tidak berpengaruh positif terhadap Customer Engagement, ServiceRecovery Transparency berpengaruh positif terhadap Customer Forgiveness,Customer Forgiveness berpengaruh positif terhadap Customer Engagement selain itu,Customer Forgiveness berpengaruh positif memainkan peran mediasi dalam hubunganantara Service Recovery Transparency dan Customer Engagement.Hasil penelitian ini diharapkan dapat memberikan wawasan tentang pentingnyatransparansi dalam proses pemulihan layanan serta pengaruhnya terhadap keterlibatandan loyalitas pelanggan di pasar online yang kompetitif saat ini.

T This research aims to analyze the role of Customer Forgiveness in mediating theinfluence of Service Recovery Transparency on Customer Engagement in themarketplace industry. This research uses samples taken from customers who havesubmitted complaints to marketplace customer service, when experiencing problemsor problems when using the application or making transactions on the marketplace. Itcan be concluded from the results of this research that Service Recovery Transparencyhas no positive effect on Customer Engagement, Service Recovery Transparency hasa positive effect on Customer Forgiveness, Customer Forgiveness has a positive effecton Customer Engagement besides that, Customer Forgiveness has a positive effectplaying a mediating role in the relationship between Service Recovery Transparencyand Customer Engagement.It is hoped that the results of this research will provide insight into the importance oftransparency in the service recovery process and its impact on customer engagementand loyalty in today\\\'s competitive online market.

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