Pengaruh tangibles, rfeliability, responsiveness, assurance, dan empathy terhadap customer satisfaction pada restoran cepat saji
P Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh Tangibles, Reliability, Responsiveness, Assurance, dan Empathy terhadap Customer Satisfaction pada restoran cepat saji. Sampel yang digunakan dalam penelitian ini berjumlah 385 responden dan dikumpulkan dengan metode purposive sampling. Pengujian dilakukan dengan metode Structural Equation Model (SEM). Hasil dari penelitian ini adalah (1) Tangibles berpengaruh positif terhadap Customer Satisfaction, (2) Reliability berpengaruh positif terhadap Customer Satisfaction, (3) Responsiveness berpengaruh positif terhadap Customer Satisfaction, (4) Assurance berpengaruh positif terhadap Customer Satisfaction, dan (5) Empathy tidak terdapat pengaruh positif terhadap Customer Satisfaction.
T The objective of this study is to examine and analyze the effect of Tangibles, Reliability, Responsiveness, Assurance, and Empathy on Customer Satisfaction at fast food restaurant. The samples being used in this study is 385 respondents. The data collection method being used by this study is purposive sampling. The testing is conducted by using Structural Equation Model (SEM) analysis method. The findings of this study are: (1) Tangibles has a positive effect toward Customer Satisfaction, (2) Reliability has a positive effect toward Customer Satisfaction, (3) Responsiveness has a positive effect toward Customer Satisfaction, (4) Assurance has a positive effect toward Customer Satisfaction, and (5) Empathy has a no positive effect toward Customer Satisfaction.