The impact of brand love on brand loyalty: the moderating role of self-esteem, and Social influences
Info Katalog
File Repositori
Nomor Panggil : 022001907011
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2023
Pembimbing 1 : Arnolt Kristian Pakpahan
Subyek : Marketing - Management;Brand loyalty
Kata Kunci : brand love, brand loyalty, self-esteem, susceptibility to normative influence.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2023_TA_MMJ_022001907011_Halaman-Judul.pdf | ||
| 2. | 2023_TA_MMJ_022001907011_Lembar-Pengesahan.pdf | ||
| 3. | 2023_TA_MMJ_022001907011_Bab-1_Pendahuluan.pdf | ||
| 4. | 2023_TA_MMJ_022001907011_Bab-2_Tinjauan-Pustaka.pdf |
|
|
| 5. | 2023_TA_MMJ_022001907011_Bab-3_Metode-Penelitian.pdf |
|
|
| 6. | 2023_TA_MMJ_022001907011_Bab-4_Analisis-dan-Pembahasan.pdf |
|
|
| 7. | 2023_TA_MMJ_022001907011_Bab-5_Simpulan-dan-Saran.pdf |
|
|
| 8. | 2023_TA_MMJ_022001907011_Daftar-Pustaka.pdf | ||
| 9. | 2023_TA_MMJ_022001907011_Lampiran.pdf |
|
P Penelitian ini bertujuan untuk menguji pengaruh Brand Love terhadap Brand Loyalty yang dimediasi oleh Self-Esteem dan Susceptibility to normative influence (SNI) pengguna smartphone. Melakukan penyebaran kuesioner kepada 200 Responden sebagai sample. Dalam penelitian ini metode pengambilan sample menggunakan non-probability sampling, menggunakan teknik purposive sampling. Metode analisis data yang digunakan adalah Structural Equation Modeling (SEM), SPSS dan Software AMOS22. Hasil menampilkan (1) Variabel Brand Love berpengaruh signifikan dan positif terhadap Self-Esteem dan didukung. (2) Variabel Self-Esteem berpengaruh signifikan dan positif terhadap Brand Loyalty dan didukung. (3) Variabel Brand Love berpengaruh signifikan dan positif terhadap Susceptibility to normative influence dan didukung. (4) Variabel Susceptibility to normative influence tidak terdapat pengaruh signifikan dan positif terhadap Brand Loyalty dan tidak didukung. (5) Variabel Brand Love berpengaruh signifikan dan positif terhadap Brand Loyalty yang dimediasi oleh Self-Esteem dan didukung. (6) Variabel Brand Love berpengaruh signifikan dan positif terhadap Brand Loyalty yang dimediasi oleh Susceptibility to normative influence dan didukung. Saran (1) Penelitian selanjutnya dapat memperluas penyebaran kuesioner ke seluruh daerah agar data bisa lebih akurat. (2) Peneliti selanjutnya dapat memperluas cakupan penelitian diberbagai jenis bisnis tidak hanya produk smarphone, peneliti selanjutnya dapat melakukan penelitian pada objek lain seperti industry fashion.
T The objective of the empirical study is to examine and to analyze the effect of Brand Love on Brand Loyalty mediated by Self-Esteem and Susceptibility to normative influence (SNI) of smartphone users. Distribute questionnaires to 200 Respondents as a sample. In this study the sampling method used non-probability sampling, using a purposive sampling technique. The data analysis method used is Structural Equation Modeling (SEM), SPSS and AMOS22 Software. The results show (1) Brand Love has a significant and positive effect on Self-Esteem and is supported.(2) Self-Esteem variable has a significant and positive effect on Brand Loyalty and is supported. (3) The Brand Love variable has a significant and positive effect on the Susceptibility to normative influence and is supported. (4) The Susceptibility to normative influence variable has no significant and positive effect on Brand Loyalty and is not supported. (5) Brand Love variable has a significant and positive effect on Brand Loyalty mediated by Self-Esteem and supported. (6) Brand Love has a significant and positive effect on Brand Loyalty which is mediated by Susceptibility to normative influence and is supported. Suggestions (1) Further research can expand the distribution of questionnaires to all regions so that data can be more accurate. (2) Future researchers can expand the scope of research in various types of business, not only smartphone products, further researchers can conduct research on other objects such as the fashion industry.
Anticident and outcomes dari brand personality pada para pengguna vidoe game playstation
FEB - Usakti
Pengaruh brand love terhadap word of mouth, purchase intention dan brand loyalty merek mobil
FEB - Usakti
Pengaruh brand service quality, satisfaction, trust dan preference terhadap brand loyalty
FEB - Usakti
Pengaruh spokes-character terhadap brand awareness dan perceived quality dalam menciptakan brand loyalty
FEB - Usakti
Pengaruh kemasan, harga, dan kesadaran merek terhadap loyalitas merek pada produk "Mini Oreo"
FEB - Usakti
Pengaruh evaluasi merek,kepercayaan terhadap merek,kepuasan merek dan hubungan merek terhadap lotalitas
FEB - Usakti
Pengaruh brand evaluation, trust, satisfaction, brand relationship terhadap brand loyalty pada lipstik revlon
FEB - Usakti
Pengaruh Dimensi Role Stress Dan Self-Esteem Terhadap Job Performance Pada (RS Aqidah Tangerang)
FEB - Usakti
Pengaruh brand communication dan brand image terhadap brand loyalty melalui brand trust
FEB - Usakti
Pengaruh brand communication, brand Image terhadap brand loyalty melalui brand trust produk minuman berkarbonasi
FEB - Usakti
Analisis pengaruh brand identification, brand image dan brand trust terhadap brand loyalty
FEB - Usakti
Pengaruh asosiasi merek,l oyalitas merek, kesadaran merek, citra merek terhadap ekuitas merek
FEB - Usakti
Analisa pengaruh social media marketing, brand consciousness dan value consciousness terhadap brand loyalty
FEB - Usakti
Faktor-faktor yang mempengaruhi financial risk tolerance pada investor muda di Indonesia
FEB - Usakti
Kontribusi kepribadian merek terhadap kesadaran merek, kepercayaan merek dan kesetiaan merek
FEB - Usakti
Pengaruh brand association, brand loyalty, brand awareness, dan brand image terhadap brand equity
FEB - Usakti
Pengaruh brand innovativeness terhadap brand loyalty yang dimediasi oleh perceived quality
FEB - Usakti
Pengaruh customer brand engagement terhadap brand loyalty melalui customer participation dan brand satisfaction
FEB - Usakti
Pengaruh social media marketing terhadap brand loyalty, brand consciousness dan value consciousness
FEB - Usakti
Pengaruh brand personality terhadap brand awareness, brand trust dan brand loyalty pada smartphone merek Apple
FEB - Usakti
Pengaruh brand awareness, brand association, brand loyalty dan perceived quality terhadap brand equity
FEB - Usakti
Konsekuensi word of mouth terhadap brand image, brand loyalty, brand preference dan brand leadership
FEB - Usakti
Analisis brand experience sebagai faktor yang memediasi hubungan antara self-brand connection dan brand loyalty
FEB - Usakti
Pengaruh brand experience terhadap brand loyalty melalui brand love pada transportasi online
FEB - Usakti
Info Koleksi Skripsi
Universitas
Fakultas
- FH (1593)
- FEB (6939)
- FK (2102)
- FKG (3253)
- FTSP (1110)
- FTI (2777)
- FTKE (2419)
- FALTL (1975)
- FSRD (709)