Meningkatkan customer loyalty melalui peningkatan product quality, store atmosphere,price fairness dan customer experience
Info Katalog
File Repositori
Nomor Panggil : 022001901229
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2023
Pembimbing 1 : Asep Hermawan
Subyek : Marketing - Management;Customer services - Quality control
Kata Kunci : product quality, store atmosphere, price fairness, customer experience, customer loyalty.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2023_TA_SMJ_022001901229_Halaman-Judul.pdf | ||
| 2. | 2023_TA_SMJ_022001901229_Lembar-Pengesahan.pdf | ||
| 3. | 2023_TA_SMJ_022001901229_Bab-1-Pendahuluan.pdf | ||
| 4. | 2023_TA_SMJ_022001901229_Bab-2-Tinjauan-Pustaka.pdf |
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| 5. | 2023_TA_SMJ_022001901229_Bab-3-Metodologi-Penelitian.pdf |
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| 6. | 2023_TA_SMJ_022001901229_Bab-4-Analsis-dan-Pembahasan.pdf |
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| 7. | 2023_TA_SMJ_022001901229_Bab-5-Kesimpulan.pdf |
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| 8. | 2023_TA_SMJ_022001901229_Daftar-Pustaka.pdf | ||
| 9. | 2023_TA_SMJ_022001901229_Lampiran.pdf |
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P Penelitian ini bertujuan untuk menganalisis pengaruh Product Quality, Store Atmosphere, Price Fairness, dan Customer ExperienceterhadapCustomer Loyalty. Data diperoleh dengan menyebarkan kuesioner secara online kepada konsumen yang pernah mengkonsumsi kopi dan mengunjungi coffee shop di Jakarta minimal 2 kali dalam kurun waktu 1 bulan. Jumlah sampel yang digunakan dalam penelitian ini sebanyak 225 responden dengan teknik pengambilan sampel yaitu purposive sampling. Metode analisis data yang digunakan dalam penelitian ini adalah Structural Equation Model (SEM) dengan menggunakansoftware AMOS 21.Hasil penelitian menunjukkan bahwa Product Quality berpengaruh positif terhadap Customer Experience, Store Atmosphere berpengaruh positif terhadap Customer Experience, Price Fairness berpengaruh positif terhadap Customer Experience, dan Customer Experience berpengaruh positif terhadap Customer Loyalty.
T This study aims to analyze the effect of Product Quality, Store Atmosphere, Price Fairness, and Customer Experience on Customer Loyalty. Data were obtained by distributing questionnaires online to consumers who had consumed coffee and visited coffee shops in Jakarta at least 2 times within 1 month. The number of samples used in this study were 225 respondents with a sampling technique that was purposive sampling. The data analysis method used in this study is the Structural Equation Model (SEM) using AMOS 21 software.The results showed that Product Quality has a positive effect on Customer Experience, Store Atmosphere has a positive effect on Customer Experience, Price Fairness has a positive effect on Customer Experience, and Customer Experience has a positive effect on Customer Loyalty
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