Pengaruh brand image, brand love dan brand commitment terhadap positive wom pada online shopping
Info Katalog
File Repositori
Nomor Panggil : 022151031
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2023
Pembimbing 1 : Sri Vandayuli Riorini
Subyek : Teleshopping;Marketing management;Brand loyalty
Kata Kunci : brand image, brand love, brand commitment and positive word of mounth.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2023_TA_SMJ_022151031_Halaman-Judul.pdf | ||
| 2. | 2023_TA_SMJ_022151031_Lembar-Pengesahan.pdf | ||
| 3. | 2023_TA_SMJ_022151031_Bab--1-Pendahuluan.pdf | ||
| 4. | 2023_TA_SMJ_022151031_Bab--2-Landasan-Teori.pdf |
|
|
| 5. | 2023_TA_SMJ_022151031_Bab--3-Metodologi-Penelitian.pdf |
|
|
| 6. | 2023_TA_SMJ_022151031_Bab--4-Analisa-dan-Pembahasan.pdf |
|
|
| 7. | 2023_TA_SMJ_022151031_Bab--5-Kesimpulan.pdf | ||
| 8. | 2023_TA_SMJ_022151031_Daftar-Pustaka.pdf | ||
| 9. | 2023_TA_SMJ_022151031_Lampiran.pdf |
|
P Penelitian ini bertujuan untuk mengetahui pengaruh brand image, brand love, dan brand commitment terhadap positive WOM kepada online shopping . Data yang digunakan dalam penelitan ini adalah Konsumen Online shopping. Jumlah data yangdiambil pada penelitian ini terdapat 200 sampel data konsumen online shoppingminimal 1 kali dalam setahun. Variabel independen dalam penelitian ini adalah BrandImage, Brand love dan Brand commitment. Variabel dependennya adalah Postive WordOf Mounth. Dari hasil penelitian ini bahwa terdapat pengaruh positif Brand Imageterhadap Brand love, terdapat pengaruh positif Brand Image terhadap Pengaruh positifBrand commitment ,terdapat pengaruh positif Brand Image terhadap Postive Word OfMounth, terdapat pengaruh positif Brand love terhadap Positive Word Of Mounth dan terdapat pengaruh positif Brand Commitment terhadap Positif Word Of Mounth.
T This study aims to determine the effect brand image, brand Love and brand commitment to positive word of mounth on online shopping . The data customer online shopping. The amount of data taken in this study there are 200 data samples that customer online shopping at least once a year. The independent variable in this study is Brand Image, brand love and brand commitment. The dependent is postive word of mounth. From the results of this study that there is a positive Brand Image on BrandLove, there is a positive of Brand Image on Brand Commitment, there is a positive of Brand Image on Positive Word Of Mounth, there is a positive effect of Brand Love on Positive Word Of Mounth And there is a positive effect of Brand Commitment on Positive Word Of Mounth.
Pengaruh kebijakan CSR terhadap brand image, word of mouth dan brand commitment melalui brand trust
FEB - Usakti
Pengaruh brand image, product involvement, product knowledge terhadap counterfeits purchase intention
FEB - Usakti
Pengaruh electronic word of mouth terhadap brand image dan purchase intention pada produk handphone
FEB - Usakti
Pengaruh brand love terhadap word of mouth, purchase intention dan brand loyalty merek mobil
FEB - Usakti
Pengaruh brand image terhadap purchase Intentions melalui perceived price, trust, dan perceived value
FEB - Usakti
Pengaruh brand communication dan brand image terhadap brand loyalty melalui brand trust
FEB - Usakti
Analisis pengaruh brand identification, brand image dan brand trust terhadap brand loyalty
FEB - Usakti
Pengaruh brand loyalty dan brand image terhadap brand equity pada pengguna handphone dengan sistem operasi I0S.
FEB - Usakti
Pengaruh asosiasi merek,l oyalitas merek, kesadaran merek, citra merek terhadap ekuitas merek
FEB - Usakti
Pengaruh customer satisfaction dan brand image terhadap switching Cost serta dampaknya terhadap customer loyalty
FEB - Usakti
Pengaruh brand association, brand loyalty, brand awareness, dan brand image terhadap brand equity
FEB - Usakti
Pengaruh corporate social responsibility terhadap corporate reputation melalui brand image
FEB - Usakti
Konsekuensi word of mouth terhadap brand image, brand loyalty, brand preference dan brand leadership
FEB - Usakti
Pengaruh brand experience terhadap brand loyalty melalui brand love pada transportasi online
FEB - Usakti
Peran celebrity endorser terhadap brand trust, brand image, brand satisfaction dan purchase intention
FEB - Usakti
Pengaruh social media marketing activity terhadap brand awareness, brand image dan brand loyalty
FEB - Usakti
Pengaruh brand engagement terhadap brand awareness dan brand image serta dampaknya terhadap brand equity
FEB - Usakti
Pengaruh social media influebce terhadap purchase intention yang di mediasi oleh brand image
FEB - Usakti
Pengaruh citra merek terhadap kesetiaan merek dan kepuasan pelanggan pada Kedai Kopi Janji Jiwa
FEB - Usakti
Pengaruh brand satisfaction, emotional brand attachment, dan brand love terhadap brand loyalty
FEB - Usakti
Pengaruh brand image, e-wom, trust dan online purchase intention pada grab-food di masa pandemi covid-19
FEB - Usakti
Info Koleksi Skripsi
Universitas
Fakultas
- FH (1593)
- FEB (6939)
- FK (2102)
- FKG (3253)
- FTSP (1110)
- FTI (2777)
- FTKE (2419)
- FALTL (1975)
- FSRD (709)