T This study aims to analyze the effect of Hotel Website Quality, Telepresence, Hedonic Performance, Utilitarian Performance, and Behavioral Intention. Respondents in this study were 162 respondents from consumers that using hotel website to book hotel room and the sampling method in this study was purposive sampling and using descriptive statistical data analysis methods (average) and Structural Equation Modelling (SEM) analysis. In this study it was found not just positive influences between variables, but also there are negative influences between Hotel Website Hedonic Performance on Behavioral Intentions, Telepresence on Hotel Website Utilitarian Performance, and Telepresence on Behavioral Intention. From the results of this study is recommended for managers and researchers to further improve Hotel Website Hedonic Performance, Hotel Website Utilitarian Performance, Telepresence, and Behavioral Intentions so that the goals set by the company can be achieved as they should. When Hotel Website Hedonic Performance, Hotel Website Utilitarian Performance, and Telepresence increase, consumers will have more intention to use the hotel website and will be able to use it again happily.