Motivasi konsumen dalam berbelanja online
Info Katalog
File Repositori
Nomor Panggil : 022151071
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2019
Pembimbing 1 : Asep Hermawan
Subyek : Online business
Kata Kunci : utilitarian, hedonic, trust, privacy, perceived benefit, attitude toward online purchasing, electron
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2019_TA_MJ_022151071_Halaman-Judul.pdf | 17 | |
| 2. | 2019_TA_MJ_022151071_Bab-1.pdf | ||
| 3. | 2019_TA_MJ_022151071_Bab-2.pdf |
|
|
| 4. | 2019_TA_MJ_022151071_Bab-3.pdf |
|
|
| 5. | 2019_TA_MJ_022151071_Bab-4.pdf |
|
|
| 6. | 2019_TA_MJ_022151071_Bab-5.pdf |
|
|
| 7. | 2019_TA_MJ_022151071_Daftar-Pustaka.pdf | ||
| 8. | 2019_TA_MJ_022151071_Lampiran.pdf |
|
P Penelitian ini bertujuan untuk menguji pengaruh utilitarian terhadap attitude toward online purchasing, hedonic terhadap attitude toward online purchasing,privacy terhadap attitude toward online purchasing, trust terhadap attitude toward online purchasing, perceived benefit terhadap attitude toward online purchasing, dan pengaruh attitude toward online purchasing terhadap online purchase intention, dan Electronic Word of Mouth terhadap online purchase intention . Metode pengumpulan data penelitian ini menggunakan kuesioner dengan teknik purposive sampling kepada 260 responden yang pernah melakukan pembelian secara online. Alat analisis yang digunakan adalah Structural Equation Model (SEM) melalui program AMOS dan SPSS. Sedangkan uji reliabilitas adalah Cronbach’s alpha. Hasil penelitian ini menunjukkan bahwa utilitarian value berpengaruh negative terhadap attitude toward online purchasing, hedonic berpengaruh poitif terhadap attitude toward online purchasing, trust berpengaruh terhadap attitude toward online purchasing, privacy berpengaruh negative terhadap attitude toward online purchasing, perceived benefit berpengaruh positif terhadap attitude toward online purchasing, attitude toward online purchasing berpengaruh positif terhadap online purchase intention, dan Elecronic Word of Mouth berpengaruh positif terhadap online purchase intention. Peneliti selajutnya diharapkan untuk menganalisis perusahaan e-commerce lainnya dan menambahkan variabel.
T This study aims to analyze the effect of utilitarian on attitude toward online purchasing, hedonic on attitude toward online purchasing, privacy on attitude towardonline purchasing, trust on attitude toward online purchasing, perceived benefit onattitude toward online purchasing, and influence of attitude toward online purchasingtowards online purchase intention, and Electronic Word of Mouth on online purchaseintention. This research data collection method uses a questionnaire with a purposivesampling technique to 260 respondents who have made online purchases. The resultsof this study indicate that utilitarian value has a negative effect on attitude towardonline purchasing, hedonic has a positive effect on attitude toward online purchasing,trust has a positive effect on attitude toward online purchasing, privacy has anegative effect on attitude toward online purchasing, perceived benefits have apositive effect on attitude toward online purchasing, attitude toward onlinepurchasing has a positive effect on online purchase intention, and Electronic Word ofMouth has a positive effect on online purchase intention.The analytical tool used isthe Structural Equation Model (SEM) through the AMOS and SPSS programs. Whilethe reliability test is Cronbach’s alpha.Further researchers are expected to analyze the other e-commerce companies and add--- as a new variable.
Peran media elektornik dalam mempromosikan praktik kedokteran gigi ditinjau dari segi etik (studi pustaka)
FKG - Usakti
Kepercayaan dan perilaku kesehatan gigi masyarakat baduy di Kabupaten Lebak Banten (laporan penelitian)
FKG - Usakti
Anteseden dan konsekuensi sikap viewers pada food vlogger sate taichan di channel youtube
FEB - Usakti
Pengaruh sales promotion terhadap online shopping yang di moderasi oleh online brand trust
FEB - Usakti
Pengaruh karakter influencer terhadap stickiness dan well-being konsumen di mediasosial
FEB - Usakti
Pengaruh brand experience terhadap brand loyalty: peran mediasi brand love dan moderasi brand trust
FEB - Usakti
Pengaruh ulasan pelanggan online terhadap niat membeli konsumen wanita muda di indonesia
FEB - Usakti
Pengaruh e-wom terhadap purchase intention konsumen melalui brand equity pada apparel brands
FEB - Usakti
Dampak consumer’s security, benefits, dan usefulness terhadap continuance intention pada pengguna cashless
FEB - Usakti
Konsekuensi trust on halal cosmetics, cosmetics product quality, dan religious belief pada produk kosmetik
FEB - Usakti
Anteseden dari sustainable competitive advantages pada karyawan perusahaan telekomunikasi di jakarta selatan.
FEB - Usakti
Pengaruh kebijakan CSR terhadap brand image, word of mouth dan brand commitment melalui brand trust
FEB - Usakti
Meningkatkan brand equity menggunakan brand love,brand loyalty, brand trust, dan brand affection.
FEB - Usakti
Peran trust dalam memediasi pengaruh halal certification terhadap loyalty pada restoran dengan menu jepang di jakarta
FEB - Usakti
Pengaruh brand trust, brand image, product quality, dan price terhadap buying decision fashion batik.
FEB - Usakti
Pengaruh website design, reliable service, trust, personalisation terhadap purcahse intention e-grocery.
FEB - Usakti
Pengaruh brand experience terhadap brand loyalty melalui brand trust dan perceived quality pada sport wear
FEB - Usakti
Pengaruh mediasi e-wom dalam hubungan antara digital marketing activities dan customer intention to buy.
FEB - Usakti
Hubungan service quality, utilitarian value, hedonic value, customer satisfaction dan word-of-mouth intention
FEB - Usakti
Pengaruh brand trust, brand affect terhadap purchase loyalty dan attitudinal loyalty pada produk The Body Shop
FEB - Usakti
Pengaruh customer personality traits terhadap loyalty to store melalui trust dan commitment
FEB - Usakti
Pengaruh utilitarian value dan hedonic value terhadap behavioral intention melalui customer satisfaction
FEB - Usakti
Pengaruh hedonic shopping motivation dan supermarket attribut terhadap shopper loyalty pada supermarket Hero
FEB - Usakti
Pengaruh kepercayaan, komitmen, komunikasi dan penanganan konflik terhadap kualitas hubungan antara bank dan nasabah
FEB - Usakti
Pengaruh brand personality terhadap trust in the brand, attachment to the brand dan commitment to the brand
FEB - Usakti
Pengaruh karakteristik lingkungan pembelian terhadap loyalitas pelanggan melalui kepuasaan pelanggan
FEB - Usakti
Pengaruh propensity to trust, satisfaction, perceived quality terhadap loyalty melalui trust
FEB - Usakti
Info Koleksi Skripsi
Universitas
Fakultas
- FH (1597)
- FEB (7359)
- FK (2156)
- FKG (3532)
- FTSP (1168)
- FTI (3280)
- FTKE (2524)
- FALTL (2097)
- FSRD (759)