Meningkatkan customer loyalty melalui peningkatan product quality, store atmosphere,price fairness dan customer experience
Info Katalog
File Repositori
Nomor Panggil : 022001901229
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2023
Pembimbing 1 : Asep Hermawan
Subyek : Marketing - Management;Customer services - Quality control
Kata Kunci : product quality, store atmosphere, price fairness, customer experience, customer loyalty.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2023_TA_SMJ_022001901229_Halaman-Judul.pdf | 11 | |
| 2. | 2023_TA_SMJ_022001901229_Lembar-Pengesahan.pdf | 6 | |
| 3. | 2023_TA_SMJ_022001901229_Bab-1-Pendahuluan.pdf | 9 | |
| 4. | 2023_TA_SMJ_022001901229_Bab-2-Tinjauan-Pustaka.pdf | 10 |
|
| 5. | 2023_TA_SMJ_022001901229_Bab-3-Metodologi-Penelitian.pdf | 14 |
|
| 6. | 2023_TA_SMJ_022001901229_Bab-4-Analsis-dan-Pembahasan.pdf | 12 |
|
| 7. | 2023_TA_SMJ_022001901229_Bab-5-Kesimpulan.pdf | 4 |
|
| 8. | 2023_TA_SMJ_022001901229_Daftar-Pustaka.pdf | 6 | |
| 9. | 2023_TA_SMJ_022001901229_Lampiran.pdf | 19 |
|
P Penelitian ini bertujuan untuk menganalisis pengaruh Product Quality, Store Atmosphere, Price Fairness, dan Customer ExperienceterhadapCustomer Loyalty. Data diperoleh dengan menyebarkan kuesioner secara online kepada konsumen yang pernah mengkonsumsi kopi dan mengunjungi coffee shop di Jakarta minimal 2 kali dalam kurun waktu 1 bulan. Jumlah sampel yang digunakan dalam penelitian ini sebanyak 225 responden dengan teknik pengambilan sampel yaitu purposive sampling. Metode analisis data yang digunakan dalam penelitian ini adalah Structural Equation Model (SEM) dengan menggunakansoftware AMOS 21.Hasil penelitian menunjukkan bahwa Product Quality berpengaruh positif terhadap Customer Experience, Store Atmosphere berpengaruh positif terhadap Customer Experience, Price Fairness berpengaruh positif terhadap Customer Experience, dan Customer Experience berpengaruh positif terhadap Customer Loyalty.
T This study aims to analyze the effect of Product Quality, Store Atmosphere, Price Fairness, and Customer Experience on Customer Loyalty. Data were obtained by distributing questionnaires online to consumers who had consumed coffee and visited coffee shops in Jakarta at least 2 times within 1 month. The number of samples used in this study were 225 respondents with a sampling technique that was purposive sampling. The data analysis method used in this study is the Structural Equation Model (SEM) using AMOS 21 software.The results showed that Product Quality has a positive effect on Customer Experience, Store Atmosphere has a positive effect on Customer Experience, Price Fairness has a positive effect on Customer Experience, and Customer Experience has a positive effect on Customer Loyalty
Pengaruh corporate social responsibility terhadap customer loyalty melalui corporate image dan customer satisfaction
FEB - Usakti
Pengaruh confidence benefit dan special treatment benefit terhadap commitment dan customer loyalty
FEB - Usakti
Pengaruh offline experience terhadap customer loyalty serta dampaknya pada brand equity
FEB - Usakti
Konsekuensi trust on halal cosmetics, cosmetics product quality, dan religious belief pada produk kosmetik
FEB - Usakti
Pengaruh service quality terhadap customer loyalty yang dimediasi customer satisfaction di e-commerce.
FEB - Usakti
Pengaruh brand trust, brand image, product quality, dan price terhadap buying decision fashion batik.
FEB - Usakti
Pengaruh service quality, perceived value, storeatmosphere terhadap customer satisfaction danpurchase intention
FEB - Usakti
The effect of store atmosphere on willingness to pay through to store affect and store loyalty
FEB - Usakti
Pengaruh karakteristik lingkungan pembelian terhadap loyalitas pelanggan melalui kepuasaan pelanggan
FEB - Usakti
Pengaruh propensity to trust, satisfaction, perceived quality terhadap loyalty melalui trust
FEB - Usakti
Pengaruh customer satisfaction, inertia dan zone of tolerance terhadap customer loyalty
FEB - Usakti
Hubungan antara relationship quality, cooperation dan customer loyalty pada bisnis waralaba
FEB - Usakti
pengaruh kualitas produk terhadap e-loyalty melalui e-satisfaction pada pusat belanja online Lazada Indonesia
FEB - Usakti
Pengaruh berbagi pengetahuan dan oportunisme terhadap kualitas produk pada PT. Metindo Era Sakti
FEB - Usakti
Pengaruh PAKSERV terhadap customer satisfaction dan dampaknya terhadap customer loyalty ada Bank Syariah di DKI
FEB - Usakti
Pengaruh service quality terhadap customer loyalty melalui customer satisfaction (dalam konteks m-Banking)
FEB - Usakti
Pengaruh product quality dan value for money terhadap cognitive satisfaction, dan dampaknya terhadap customer loyalty
FEB - Usakti
Pengaruh customer satisfaction dan brand image terhadap switching Cost serta dampaknya terhadap customer loyalty
FEB - Usakti
Pengaruh corporate social responsibility terhadap corporate reputation melalui brand image
FEB - Usakti
Perbaikan kualitas produk isuzu panther minibus dengan metode lean six sigma di PT. Gaya Motor
FTI - Usakti
Perbaikan kualitas produk celana perryelis berdasarkan metode six sigma di PT. Citra Abadi Sejati
FTI - Usakti
Usulan perbaikan kualitas produk dengan metode six sigma pada proses produksi grid baterai di PT. Nipress
FTI - Usakti
Penerapan metode six sigma untuk meningkatkan kualitas produk shelf boarding di PT. Marufuji Kenzai Indonesia
FTI - Usakti
Usulan perbaikan kualitas produk ikat pinggang berdasarkan quality function deployment di PT. Sinar Sakti Union
FTI - Usakti
Kualitas layanan, kepuasan konsumen, citra perusahaan sebagai faktor – faktor dari kesetiaan konsumen
FEB - Usakti
Pengaruh csr initiative preference terhadap customer loyalty melalui customer engagement in csr
FEB - Usakti
Pengaruh kualitas layanan terhadap kepercayaan dan kesetiaan konsumen di mediasi oleh kepuasan konsumen
FEB - Usakti
Pengaruh corporate social responsibility dan relationship quality terhadap customer loyalty
FEB - Usakti
Pengaruh kualitas pelayanan dan perceived value terhadap loyalitas pelanggan melalui kepuasan pelanggan
FEB - Usakti
Pengaruh personalization, responsiveness dan connectedness terhadap customer loyalty shopee Indonesia
FEB - Usakti
Info Koleksi Skripsi
Universitas
Fakultas
- FH (1597)
- FEB (7359)
- FK (2156)
- FKG (3532)
- FTSP (1168)
- FTI (3280)
- FTKE (2524)
- FALTL (2097)
- FSRD (759)