T The purpose of this research is to know and analyze the influence of brand communication on brand image and brand trust, then influence brand image on brand trust, and impact of brand trust on Adidas product loyalty brand. The method of data collection technique used is purposive sampling. Data were collected directly through questionnaires distributed to 110 respondents and processed using Structural Equation Model (SEM) method with AMOS statistic program 23.The results of this study indicate that brand communication has a significant positive impact on brand image and brand trust. Then, brand image proved to have a significant positive effect on brand trust. Meanwhile, these results also show that brand trust has a significant and positive impact on brand loyalty of Adidas products. Thus, it can be concluded that in order to increase consumer loyalty Adidas products, then the management must consider the marketing factors such as brand communication, brand image, and brand trust. It is recommended to expand the scope of the research area, so that research results can be more generalized to all regions and all brands. Then add another variable in measuring brand trust, such as product quality, price conformity, customer experience (Chinomona, 2016).