Dampak influencer social media pada consumer well-being dan purchase intention perspective youtube
Info Katalog
File Repositori
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2024
Pembimbing 1 : Fatik Rahayu
Subyek : Purchase - intention
Kata Kunci : argument quality, source credibility, kindess, consumer well-being, purchase intention.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2024_SK_SMJ_022002001036_Halaman-Judul.pdf | ||
| 2. | 2024_SK_SMJ_022002001036_Surat-Pernyataan-Revisi-Terakhir.pdf | 1 | |
| 3. | 2024_SK_SMJ_022002001036_Surat-Hasil-Similaritas.pdf | 1 | |
| 4. | 2024_SK_SMJ_022002001036_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf | 1 | |
| 5. | 2024_SK_SMJ_022002001036_Lembar-Pengesahan.pdf | 4 | |
| 6. | 2024_SK_SMJ_022002001036_Pernyataan-Orisinalitas.pdf | 1 | |
| 7. | 2024_SK_SMJ_022002001036_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf | 1 | |
| 8. | 2024_SK_SMJ_022002001036_Bab-1.pdf | ||
| 9. | 2024_SK_SMJ_022002001036_Bab-2.pdf |
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| 10. | 2024_SK_SMJ_022002001036_Bab-3.pdf |
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| 11. | 2024_SK_SMJ_022002001036_Bab-4.pdf | 9 |
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| 12. | 2024_SK_SMJ_022002001036_Bab-5.pdf | 4 | |
| 13. | 2024_SK_SMJ_022002001036_Daftar-Pustaka.pdf | 6 | |
| 14. | 2024_SK_SMJ_022002001036_Lampiran.pdf | 24 |
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T Tujuan dari penelitian ini adalah untuk menguji dan menganalisis dampak Influencer Sosial media pada Consumer well-being dan Purchase. Kriteria responden pada penelitian ini merupakan pengguna Youtube. Metode pengumpulan data yang digunakan non-probability sampling dengan teknik purposive sampling dengan menggunakan kuesioner yang telah diisi oleh 200 responden. Metode analisis data yang digunakan adalah metode Structural Equation Model (SEM). Hasil dari penelitian ini adalah: (1) Argumnet Quality berpengaruh positif terhadap Consumer well- being, (2) Source credebility berpengaruh positif terhadap Consumer well- being, (3) Kindness berpengaruh positif terhadap Consumer well-being, (4) Consumer well-being berpengaruh positif terhadap Purchase intention.
T The purpose of this research is to examine and analyze the impact of social media Influencer s on Consumers well-being and Pruchase interntion a Youtube perspective. Respondent criteria in this study are Youtube users. Data collection method used non-probability sampling and the technic used purposive sampling through questionnaires that had been filled in by 200 respondents. The data analysis method used is the Structural Equation Model (SEM) method. The results of this study are: (1) Argumnet Quality has a positive effect on Consumer well-being, (2) Source credebility has a positive effect on Consumer well-being, (3) Kindness has a positive effect Consumer well-being, (4) Consumer well-being has a positive effect on Purchase intention.
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