T This research aims to create a rebranding strategy through the production of promotional videos specifically tailored for the product \"Bolu Pisang Ibu Onih,\" with the main objective of increasing brand awareness in the market. The research approach involves market analysis and consumer research to understand consumers\' preferences and perceptions of the product. Subsequently, the main focus is on designing engaging and effective promotional videos, considering the message to be conveyed, visually appealing styles, and efficient use of narration.The promotional videos produced are expected to reflect the unique values of \"Bolu Pisang Ibu Onih,\" with the aim of establishing an emotional connection with potential consumers. The rebranding implementation will be carried out through social media advertising features. The evaluation of the rebranding success through promotional videos will be done by monitoring the number of views of the advertisements that have been displayed.The findings of this research will provide valuable guidance for the company in optimizing marketing strategies to strengthen the position of the \"Bolu Pisang Ibu Onih\" brand in the market. Consequently, this research is expected to make a positive contribution to increasing brand awareness and expanding the product\'s market reach.