Faktor-faktor yang mempengaruhi penggunaan e-commerce di Indonesia dan Inggris
Nomor Panggil : 023001903003
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2023
Pembimbing 1 : Hasnawati
Subyek : Commerce - Marketing
Kata Kunci : perceived of usefulness, perceived ease of use, risk, perceived of enjoyment, perceived benefits
Status Posting : Published
Status : Lengkap
No. | Nama File | Hal. | Link |
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1. | 2023_TA_SAK_023001903003_Halaman-Judul.pdf | 10 | |
2. | 2023_TA_SAK_023001903003_Lembar-Pengeshaan.pdf | 7 | |
3. | 2023_TA_SAK_023001903003_Bab-1-Pendahuluan.pdf | 5 | |
4. | 2023_TA_SAK_023001903003_Bab-2-Tinjauan-Literatur.pdf | 14 |
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5. | 2023_TA_SAK_023001903003_Bab-3-Metode-Penelitian.pdf | 3 |
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6. | 2023_TA_SAK_023001903003_Bab-4-Hasil-dan-Pembahasan.pdf | 30 |
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7. | 2023_TA_SAK_023001903003_Bab-5-Kesimpulan.pdf | 2 |
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8. | 2023_TA_SAK_023001903003_Daftar-Pustaka.pdf | 3 | |
9. | 2023_TA_SAK_023001903003_Lampiran.pdf | 33 |
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T This study aims to determine the factors that influence interest in using e-commerce inIndonesia and United Kingdom. This study uses purposive sampling technique convenience inthe United Kingdom and Indonesia. Which produces 170 respondent in the United Kingdom,and 151 in Indonesia. Respondents in this study were dominated by women employees withage range of 26 - 30 years old at Indonesia and the United Kingdom. The data analysis methodused was multiple regression SPSS 27.The results showed that perceived benefits and perceived enjoyment had a positive influenceon interest in using e-commerce in both of the countries but perceived ease of use and risk hasa negative influence on interest in using e-commerce in both of the countries. Meanwhile,perceived of usefulness had a positive influence on interest in using e-commerce in UnitedKingdom, and negative influence on interest in using e-commerce in Indonesia
T This study aims to determine the factors that influence interest in using e-commerce inIndonesia and United Kingdom. This study uses purposive sampling technique convenience inthe United Kingdom and Indonesia. Which produces 170 respondent in the United Kingdom,and 151 in Indonesia. Respondents in this study were dominated by women employees withage range of 26 - 30 years old at Indonesia and the United Kingdom. The data analysis methodused was multiple regression SPSS 27.The results showed that perceived benefits and perceived enjoyment had a positive influenceon interest in using e-commerce in both of the countries but perceived ease of use and risk hasa negative influence on interest in using e-commerce in both of the countries. Meanwhile,perceived of usefulness had a positive influence on interest in using e-commerce in UnitedKingdom, and negative influence on interest in using e-commerce in Indonesia