Anteseden keputusan dalam membeli tiket pertandingan sepakbola dan menghadiri pertandingan sepakbola
Nomor Panggil : 2017_TA_MJ_022131177
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2017
Pembimbing 1 : Robert Kristaung
Subyek : Emotional excitement;Marketing management
Kata Kunci : socialization, soccer atmospheric, ardent soccer fan, rational soccer fan dan
Status Posting : Published
Status : Lengkap
No. | Nama File | Hal. | Link |
---|---|---|---|
1. | 2017_TA_MJ_022131177_Halaman-judul.pdf | ||
2. | 2017_TA_MJ_022131177_Bab-1.pdf | 8 | |
3. | 2017_TA_MJ_022131177_Bab-2.pdf |
|
|
4. | 2017_TA_MJ_022131177_Bab-3.pdf |
|
|
5. | 2017_TA_MJ_022131177_Bab-4.pdf |
|
|
6. | 2017_TA_MJ_022131177_Bab-5.pdf |
|
|
7. | 2017_TA_MJ_022131177_Daftar-pustaka.pdf | 5 | |
8. | 2017_TA_MJ_022131177_Lampiran.pdf |
|
P Penelitian ini bertujuan untuk menguji dan menganalisis seberapa besarEmotional Excitement, Socialization, Soccer Atmospheric, Ardent Soccer Fan,Rational Soccer Fan berpengaruh terhadap Attendance Soccer Games. Variabelindependen dalam penelitian ini adalah Emotional Excitement, Socialization, SoccerAtmospheric, Ardent Soccer Fan, Rational Soccer Fan. Variabel dependenAttendance Soccer Games. Penelitian ini menggunakan purposive sampling denganjumlah sampel 210 responden. Hasil empiris dalam penelitian ini menggunakanprogram SPSS versi 22 dengan menggunakan metode analisis regresi linier berganda.Hasil dari penelitian menunjukkan bahwa mengindikasikan variabel EmotionalExcitement, Socialization, Soccer Atmospheric, Ardent Soccer Fan berpengaruhterhadap Attendance Soccer Games, Sedangkan variabel Rational Soccer Fan tidakberpengaruh terhadap Attendance Soccer Game. Hasil tersebut mengindikasikanbahwa klub atau federasi sepakbola harus memperhatikan pembangunan ataupenyewaan stadion yang memiliki kualitas yang baik, memberikan ruang-ruanguntuk bersosialisasi seperti cafeteria, meningkatkan kualitas rumput danmenyediakan forum untuk berdiskusi.
T The purpose of this research is to find out how much emotional excitement,socialization, soccer atmospheric, ardent soccer fan and rational soccer faninfluence of attendance soccer games. The independent variable use in this researchEmotional Excitement, Socialization, Rational Soccer Fan, Ardent Soccer Fan andRational Soccer Fan. The dependent variable use in this research Attendance SoccerGames. This 22 research design with purposive sampling with number ofrespondents is 210 people. The empirical research are generated by software SPSSversion. The Result from this research shown that Emotional Excitement,Socialization Soccer Atmospheric and Ardent Soccer Fan have significant influenceto Attendance Soccer Games. Rational soccer fans does not affect to the AttendanceSoccer Games. The result imply the football club or federation of football attentionto build soccer stadium or rent soccer stadium with good quality, build Cafeteria forsocialization and make web for discussion.