Antecedents dari customer trust
Nomor Panggil : 2018_TA_MJ_022121113
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2018
Pembimbing 1 : Fatik Rahayu
Subyek : Social responsibility of business;Marketing management
Kata Kunci : corporate social responsibility, customer trust, corporate reputation, word of mouth
Status Posting : Published
Status : Lengkap
No. | Nama File | Hal. | Link |
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1. | 2018_TA_MJ_022121113_Halaman-Judul.pdf | 17 | |
2. | 2018_TA_MJ_022121113_Bab-1.pdf | 6 | |
3. | 2018_TA_MJ_022121113_Bab-2.pdf |
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4. | 2018_TA_MJ_022121113_Bab-3-.pdf |
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5. | 2018_TA_MJ_022121113_Bab-4.pdf |
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6. | 2018_TA_MJ_022121113_Bab-5.pdf |
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7. | 2018_TA_MJ_022121113_Daftar-Pustaka.pdf | 4 | |
8. | 2018_TA_MJ_022121113_Lampiran.bak.pdf |
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P Penelitian ini bertujuan untuk menganalisis anteseden dari Customer Trust. Data yang digunakan dalam penelitian ini adalah data primer. Data dikumpulkam langsung melalui kuesioner kepada 200 responden Hotel Amaris Jakarta. Prosedur pengambilan data menggunakan Non Probability Sampling. Teknik pengambilan sampel dalam penelitian ini menggunakan purposive sampling. Uji instrumen data menggunakan uji validitas dan uji reliabilitas. Uji hipotesis dalam penelitian ini menggunakan Structural Equation Model (SEM).Hasil yang di dapat dari penelitian ini adalah CSR tidak berpengaruh positif terhadap Customer Trust, CSR berpengaruh positif terhadap Corporate Reputation, CSR berpengaruh positif terhadap Word Of Mouth, Corporate Reputation berpengaruh positif terhadap Word Of Mouth, Corporate Reputation berpengaruh positif terhadap Customer Trust, Word Of Mouth berpengaruh positif terhadap Customer Trust.
T This research aims to analyze the antecedents of Customer Trust. This research data used is the primary data. Data were collected directly through questionnaires distribution to 200 respondents of Hotel Amaris Jakarta. The sampling procedure of data retrieval using Non Probability Sampling. Sampling technique in this research use purposive sampling. Test instrument data using validity test and reliability test. Hypothesis test in this research using Structural Equation Model (SEM).The result of this research is CSR doesn’t influence Customer Trust, CSR positively influence Corporate Reputation, CSR positively influence Word Of Mouth, Corporate Reputation positively influence Word Of Mouth, Corporate Reputation positively influence to Customer Trust, Word Of Mouth positively influence the Customer Trust.