T The ambiguity in the disclosure of pricing information in food and beverage menus at several restaurants, including restaurant x and y, raises legal issues in the context of consumer protection. this condition results in consumers being deprived of price certainty prior to making a transaction, potentially leading to losses and contravening the principles of transparency and legal certainty. this study aims to examine: (1) the regulations and implications of business actors’ obligations to clearly display pricing information; and (2) the role of the government in monitoring compliance with these obligations based on law number 8 of 1999 concerning consumer protection and minister of trade regulation number 35 of 2013. the method employed is normative juridical with a qualitative descriptive approach, through literature review and interviews with consumers, business actors, and relevant government agencies. the findings indicate that the failure to clearly state pricing information constitutes a violation of article 4(c) of the consumer protection law and article 2 of minister of trade regulation no. 35/2013, resulting in consumer disadvantage. furthermore, weak government oversight has led to ineffective enforcement of sanctions against business actors. therefore, concrete measures are required in the form of law enforcement, the application of administrative sanctions, and education for both business actors and consumers, in order to enhance compliance with regulations and ensure the protection of consumer rights.