Pengaruh website functionality, perceived usability, perceived usefulness terhadap customer satisfaction
Info Katalog
File Repositori
Nomor Panggil : 2019_TA_MJ_022140025
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2019
Pembimbing 1 : Adiati Hardjanti
Subyek : Customer satisfaction;Marketing management
Kata Kunci : website functionality, peerceived usability, perceived usefulness, customer satisfaction
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2019_TA_MJ_0221410025_Halaman-Judul.pdf | 17 | |
| 2. | 2019_TA_MJ_0221410025_Bab-1.pdf | 7 | |
| 3. | 2019_TA_MJ_0221410025_Bab-2.pdf |
|
|
| 4. | 2019_TA_MJ_0221410025_Bab-3.pdf |
|
|
| 5. | 2019_TA_MJ_0221410025_Bab-4.pdf |
|
|
| 6. | 2019_TA_MJ_0221410025_Bab-5.pdf |
|
|
| 7. | 2019_TA_MJ_0221410025_Daftar-Pustaka.pdf | 1 | |
| 8. | 2019_TA_MJ_0221410025_Lampiran.pdf |
|
D Dalam penelitian ini bertujuan untuk mengetahui Pengaruh Fungsi Website, Kegunaan yang dirasakan, Manfaat yang dirusakan dan pengaruh terhadap Kepuasan konsumen. Data yang digunakan dalam penelitian ini adalah data primer. Data dikumpulkan langsung melalui penyebaran kuisioner kepada 360 responden. Teknik pengumpulan data menggunakan metode tidak acak (non probability sampling) dengan jenis Purposive Sampling. Pengambilan sampeldalam penelitian ini adalah dengan kriteria responden yang pernah menggunakan transportasi online Go-Jek minimal sebanyak 1 kali dalam 6 bulan terakhir. Uji instrumen data menggunakan validitas dan reliabilitas. Uji hipotesis menggunakan Multiple Regression. Hasil pengujian hipotesa menunjukkan bahwa, 1) terdapat pengaruh positif fungsi website terhadap kepuasan pelanggan. 2) terdapat pengaruh positif kegunaan yang dirasakan terhadap kepuasan pelanggan.3) terdapat pengaruh positif manfaat yang dirasakan terhadap kepuasan pelanggan.
T The purpose of this research is to analyze The Effect of Website Functionality, Perceived Usability, Perceived Usefulness Toward Customer Satisfaction. Data used in this study is primary data. Transmit the data obtained by questionnaires to 360 respondents Data collection techniques use non-random sampling with Purposive Sampling. Sampling in this study is the criteria of respondents who have used Go-Jek online transportation at least 1 time in the last 6 months. Validity and reliability are used instrument test. And multiple regresion is used for hypothesis test. The result show 1) there is a positive effects of website functionality towardscustomer satisfaction. 2) there is a positive effects of perceived usabilty towards customer satisfaction. 3) there is a positive effect of perceived usefulness towards customer satisfaction.
Pengaruh corporate social responsibility terhadap customer loyalty melalui corporate image dan customer satisfaction
FEB - Usakti
Pengaruh perceived usefulness, perceived easy of use dan perceived risk terhadap attitude towards online shopping
FEB - Usakti
Dampak consumer’s security, benefits, dan usefulness terhadap continuance intention pada pengguna cashless
FEB - Usakti
Pengaruh service quality terhadap customer loyalty yang dimediasi customer satisfaction di e-commerce.
FEB - Usakti
Pengaruh customer satisfaction, brand image dan brand love terhadap brand loyalty restoran fast food di jakarta
FEB - Usakti
Pengaruh service quality, perceived value, storeatmosphere terhadap customer satisfaction danpurchase intention
FEB - Usakti
Hubungan service quality, utilitarian value, hedonic value, customer satisfaction dan word-of-mouth intention
FEB - Usakti
Pengaruh interactional fairness terhadap customer satisfaction dan behavioral intention
FEB - Usakti
Analisis pengaruh kualitas jasa terhadap kepuasan pelanggan pada maskapai penerbangan Riau Airlines
FEB - Usakti
Pengaruh harga, aneka ragam produk, kualitas, dan pelayanan karyawan terhadap kepuasan toko
FEB - Usakti
Pengaruh karakteristik lingkungan pembelian terhadap loyalitas pelanggan melalui kepuasaan pelanggan
FEB - Usakti
Pengaruh customer perceived value dan customer satisfaction terhadap behavioral intention
FEB - Usakti
Pengaruh propensity to trust, satisfaction, perceived quality terhadap loyalty melalui trust
FEB - Usakti
Antecedents dari repurchase intention, word-of-mouth dan feedback pada industri penerbangan low cost carrier
FEB - Usakti
Pengaruh customer satisfaction, inertia dan zone of tolerance terhadap customer loyalty
FEB - Usakti
Hubungan jenis transaksi pembayaran dengan kepuasan pelanggan online pada sub forum komunitas otomotif www.kaskus.us
FEB - Usakti
Pengaruh PAKSERV terhadap customer satisfaction dan dampaknya terhadap customer loyalty ada Bank Syariah di DKI
FEB - Usakti
Pengaruh service quality terhadap customer loyalty melalui customer satisfaction (dalam konteks m-Banking)
FEB - Usakti
Pengaruh customer satisfaction dan brand image terhadap switching Cost serta dampaknya terhadap customer loyalty
FEB - Usakti
Pengaruh kualitas layanan terhadap kepuasan nasabah perbankan yang terdaftardi LQ 45 periode 2014 – 2016
FEB - Usakti
Pengaruh image, perceived value, perceived usefulness, perceived ease of use, perceived quality terhadap satisfaction
FEB - Usakti
Pengaruh hotel website quality terhadap customer satisfaction dan purchase intention melalui perceived flow
FEB - Usakti
Pengaruh kualitas pelayanan kesehatan gigi mulut terhadap persepsi kepuasan pelanggan (laporan penelitian)
FKG - Usakti
Info Koleksi Skripsi
Universitas
Fakultas
- FH (1597)
- FEB (7359)
- FK (2156)
- FKG (3532)
- FTSP (1168)
- FTI (3279)
- FTKE (2524)
- FALTL (2097)
- FSRD (759)