Konsekuensi dari source credible online review
Info Katalog
File Repositori
Nomor Panggil : 022160003
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2020
Pembimbing 1 : Iwan Ekawanto
Subyek : Commerce - Marketing
Kata Kunci : source credible online review, brand awareness, perceived value, perceived quality, purchase intenti
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2020_TA_MJ_022160003_Halaman-Judul.pdf | -1 | |
| 2. | 2020_TA_MJ_022160003_Bab-1.pdf | 7 | |
| 3. | 2020_TA_MJ_022160003_Bab-2.pdf |
|
|
| 4. | 2020_TA_MJ_022160003_Bab-3.pdf |
|
|
| 5. | 2020_TA_MJ_022160003_Bab-4.pdf |
|
|
| 6. | 2020_TA_MJ_022160003_Bab-5.pdf |
|
|
| 7. | 2020_TA_MJ_022160003_Daftar-Pustaka.pdf | ||
| 8. | 2020_TA_MJ_022160003_Lampiran.pdf |
|
P Penelitian ini bertujuan untuk menguji pengaruh source credible online review terhadap brand awareness, perceived value, perceived quality terhadap purchase intention. Metode pengumpulan data penelitian ini menggunakan kuesioner dengan teknik purposive sampling kepada 174 responden yang pernah berbelanja online pada aplikasi Shoope, Bukalapak, dan Lazada. Alat analisis yang digunakan adalah Structural Equation Modeling (SEM) melalui program AMOS dan SPSS. Hasil penelitian ini menunjukan bahwa source credible online review berpengaruh positif terhadap brand awareness, source credible online review berpengaruh positif terhadap perceived value, source credible online review berpengaruh positif terhadap perceived quality, brand awareness berpengaruh positif terhadap purchase intention, perceived value awareness berpengaruh positif terhadap purchase intention.
T This study aims to examine the effect of source credible online review on brand awareness, perceived value, perceived quality of purchase intention. This research data collection method used a questionnaire with a purposive sampling technique to 174 respondents who have shopped online on the Shoope, Bukalapak and Lazada applications. The analytical tool used is Structural Equation Modeling (SEM) through AMOS and SPSS programs. The results of this study indicate that source credible online review has a positive effect on brand awareness, source credible online review has a positive effect on perceived value, source credible online review has a positive effect on perceived quality, brand awareness has a positive effect on purchase intention, perceived value has a positive effect on purchases intention.
Pengaruh corporate social responsibility, brand awareness, dan corporate image terhadap brand equity
FEB - Usakti
Peran mediasi sikap pada pengaruh norma subjektif dan religiusitas terhadap intensi pembelian
FEB - Usakti
Anteseden dan konsekuensi sikap viewers pada food vlogger sate taichan di channel youtube
FEB - Usakti
Anteseden dan konsekuensi affective identification dan satisfaction pada restoran cepat saji
FEB - Usakti
Pengaruh attitude, subjective norm, perceived behavioral control, halal awareness terhadap purchase intention
FEB - Usakti
Peran customer engagement dalam memediasi pengaruh gamification terhadap repurchase intention
FEB - Usakti
Pengaruh social media marketing dan price terhadap purchase intention melalui brand image
FEB - Usakti
Peran ewom dan faktor faktor yang mempengaruhinya terhadap itention to revisit pada hotel budget
FEB - Usakti
Pengaruh ulasan pelanggan online terhadap niat membeli konsumen wanita muda di indonesia
FEB - Usakti
Pengaruh e-wom terhadap purchase intention konsumen melalui brand equity pada apparel brands
FEB - Usakti
Perancangan ulang identitas visual produk xing xing dimsum sebagai makanan kegemaran anak muda
FSRD - Usakti
Pengaruh country of origin terhadap purchase intention pada pasar smartphone di indonesia
FEB - Usakti
Dampak influencer social media pada consumer well-being dan purchase intention perspective youtube
FEB - Usakti
Pengaruh credibility social media influencer terhadap purchase intention pada produk skincare
FEB - Usakti
Pengaruh website design, reliable service, trust, personalisation terhadap purcahse intention e-grocery.
FEB - Usakti
Pengaruh service quality, perceived value, storeatmosphere terhadap customer satisfaction danpurchase intention
FEB - Usakti
Pengaruh social presence dan live streaming quality terhadap purchase intention pada e-commerce
FEB - Usakti
Pengaruh brand experience terhadap brand loyalty melalui brand trust dan perceived quality pada sport wear
FEB - Usakti
Anteseden environmental concerns dan social influence terhadap willingness to pay pada brand eco fashion di jakarta.
FEB - Usakti
Pengaruh brand awareness, brand loyalty dan brand attitude terhadap purchase intention pada aplikasi marketplace.
FEB - Usakti
Pengaruh utilitarian value dan hedonic value terhadap behavioral intention melalui customer satisfaction
FEB - Usakti
Pengaruh economic drivers dan social drivers terhadap increased purchase intentions melalui customer commitment
FEB - Usakti
Pengaruh perceived service quality dan perceived price terhadap repurchase intention pada provider telepon genggam
FEB - Usakti
Pengaruh customer perceived value dan customer satisfaction terhadap behavioral intention
FEB - Usakti
Antecedents dari repurchase intention, word-of-mouth dan feedback pada industri penerbangan low cost carrier
FEB - Usakti
Pengaruh idealism, relativism, ethical concern, dan perceived quality terhadap consumer complicity
FEB - Usakti
Pengaruh brand image, product involvement, product knowledge terhadap counterfeits purchase intention
FEB - Usakti
Pengaruh ethicality of the advertisement dan likeabilit of the advertisemen terhadap purchase intention
FEB - Usakti
Pengaruh electronic word of mouth terhadap brand image dan purchase intention pada produk handphone
FEB - Usakti
Pengaruh brand love terhadap word of mouth, purchase intention dan brand loyalty merek mobil
FEB - Usakti
Pengaruh spokes-character terhadap brand awareness dan perceived quality dalam menciptakan brand loyalty
FEB - Usakti
Pengaruh cognition,affection,conation dan brand awareness terhadap future purchase intention
FEB - Usakti
Info Koleksi Skripsi
Universitas
Fakultas
- FH (1597)
- FEB (7356)
- FK (2156)
- FKG (3523)
- FTSP (1166)
- FTI (3186)
- FTKE (2524)
- FALTL (2097)
- FSRD (756)