Anteseden dari purchase intention

DETAIL KOLEKSI

Anteseden dari purchase intention

Oleh : Marcelina Khodijah

Info Katalog

Nomor Panggil : 022001902021

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2023

Pembimbing 1 : Dyah Astarini

Subyek : Marketing--Mangement;Customer satisfaction

Kata Kunci : Service quality, perceived convenience, product, promotion customer satisfaction, purchase intention

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.
1.	2023_TA_SMJ_022001902021_Halaman-Judul.pdf
2.	2023_TA_SMJ_022001902021_Lembar-Pengesahan.pdf
3.	2023_TA_SMJ_022001902021_Bab-1-Pendahuluan.pdf
4.	2023_TA_SMJ_022001902021_Bab-2-Tinjaun-Pustaka.pdf	15
5.	2023_TA_SMJ_022001902021_Bab-3-Metodologi-Penelitian.pdf
6.	2023_TA_SMJ_022001902021_Bab-4-Analisis-dan-Pembahasan.pdf
7.	2023_TA_SMJ_022001902021_Bab-5-Kesimpulan.pdf
8.	2023_TA_SMJ_022001902021_Daftar-Pustaka.pdf
9.	2023_TA_SMJ_022001902021_Lampiran.pdf

Abstrak
Abstract

T Tujuan penelitian ini adalah untuk mengetahui dan menganalisis antesenden dari Purchase Intention. Teknik pengumpulan data pada penelitian ini menggunakan metode non probability dengan purposive sampling yaitu pengambilan sampel berdasarkan dari beberapa kriteria responden tertentu yaitu yang pernah membeli atau mengkonsumsi kopi lokal. Data terkumpul dengan penyebaran kuesioner sebanyak 210 responden melalui penyebaran online sebanyak 110 dan sisanya yaitu 100 secara offline. Pengujian data dilakukan dengan menggunakan analisis structural equation model (SEM). Hasil penelitian ini menunjukkan bahwa Service Quality, Perceived Convenience, Product, dan Promotion berpengaruh positif terhadap Customer Satisfactionberpengaruh positif terhadap Purchase Intention

T The purpose of this research is to know and analyze the antecedents of purchase intention. The data collection technique in this study used a non-probability method with purposive sampling, namely sampling based on certain respondent criteria, namely those who had bought or consumed local coffee. Data was collected by distributing questionnaires to 210 respondents through online distribution of 110 and the remaining 100 offline. Data testing was carried out using structural equation model analysis (SEM). The results of this study indicate that Service Quality, Perceived Convenience, Product, and Promotion have a positive effect on Customer Satisfaction and have a positive effect on Purchase Intention.